Travelling from home with KLM’s new VR experience


Amsterdam, 19 November – Starting today, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover the world with the help of the latest technology.

iFly VR captures some of the most beautiful places in the world in 360 degrees and is hosted by the famous “Fearless Chef” Kiran Jethwa. In the first of three editions, Jethwa takes viewers to the Thai jungle where he heads off in search of the world’s most remarkable coffee beans.


By introducing virtual reality, KLM is again blazing a new trail to inspire people and give them the ultimate experience. Our digital iFly magazine reaches millions of people. With the help of iFly, we are constantly looking for new ways to inspire people to discover the world.
Boet Kreiken, EVP Customer Experience

Delicate production process

In the first episode, Jethwa guides his viewers through the delicate production process, from coffee bean to steaming cup of coffee. This special coffee is produced with the help of elephants. The VR experience ensures that you really experience it up close, putting you literally face-to-face with these majestic beasts.

Breath-taking travel videos

KLM has a reputation to uphold when it comes to applying technological innovation to provide customers with a memorable travel experience. We have introduced iFly VR to emphasise this.

Very soon, iFly will show you breath-taking travel videos that allow you to see 360 degrees around you. You’ll have time to take in all the splendour of the surroundings, so it’s nearly as impressive as real travel. You can enjoy the new videos with VR glasses, or on a tablet or smartphone. So anyone can take a long journey from the comfort of their own home. You’ll ride across rivers, sit among the locals at a ceremony – you can almost feel the sun warming your head. Wearing the VR glasses, you can imagine yourself sitting or walking next to the presenter as he walks through the rainforest, meets indigenous tribes, or pets an elephant.

KLM’s next iFly VR production will take place in Hawaii.