Boet Kreiken responsible for Customer Experience KLM


As of today, Boet Kreiken (58 years), has been appointed as Executive Vice President Customer Experience at KLM. He will take over the responsibilities from Ryanne van der Eijk, who has decided to pursue her career further at Dubai Airports. Boet Kreiken will also become member of KLM’s Executive committee.

“I am delighted that Boet Kreiken, with his many years of enthusiasm and experience at KLM, will be building on the excellent foundations Ryanne and her team have established and the results they have achieved. KLM reintroduced this post end of 2014 with the aim of ensuring that the entire company operates in a more customer-oriented way. We see an increase of customer satisfaction and will continue all programs related to improve customer satisfaction.”

KLM President & CEO Pieter Elbers

Since 2009, Boet Kreiken has been the Managing Director of KLM Cityhopper KLM BV where he managed the replacement of the Fokker fleet to Embraer successfully. Before becoming director of KLM Cityhopper, Boet Kreiken occupied a number of executive positions at KLM, including at Commercial, as a CIO and at Pricing & Revenue Management.

The coming months the last of the Fokker 70s will be phased out and will be replaced by Embraers. Boet Kreiken will therefore combine his directorship at KLM Cityhopper with his new role at KLM until November of this year, to oversee this significant transition.

Boet Kreiken will focus entirely on his new job from November.

An announcement about replacement of the managing Director KLM Cityhopper position as of November will follow in due course.