Unique KLM-campaign ‘Bottle of warmth’ live in China


Tuesday, March 6, 2018, the ‘Bottle of warmth’ campaign of KLM was introduced on social media and other online channels in China. This campaign takes full consideration of Chinese people’s drinking habits, embodying KLM’s commitment to enriching the travel experience of her Chinese customers.  

“KLM attaches great importance to the China market and is a big believer of technology innovation. As part of our ‘Love at first flight’ branding campaign, this ‘bottle of warmth’ giveaway is aimed at enriching the travel experience of our Chinese customers”. 
Mr. Toon Balm, General Manager of Air France KLM, Greater China.

In December 2017, KLM employees handed out exclusive, rechargeable thermos bottles to Chinese passengers at Schiphol airport. Inside the arrivals hall, KLM also installed a very large kettle where passengers could get warm water.


With the ‘bottle of warmth’ campaign, KLM hopes to increase her brand awareness in the Chinese market. KLM will keep organizing similar campaigns in the future with the goal to conquer the hearts of her clients ‘at first flight’. How? Through distinguishable thoughtful and caring services.