SkyTeam Invites Customers to Share Airport Tips
Customers share over 800 tips on Facebook, enhancing fellow travelers’ airport experience
SkyTeam, the global airline alliance, makes use of the holiday season to celebrate the success of its SkyTips campaign. Customers worldwide are invited to share their airport travel tips on Facebook for a chance to win tickets to China.
Every month a member airline provides a prize for the tip with the most votes on the SkyTeam Facebook page. December’s prize is offered by China Southern: two winners will each receive two round trip tickets from the USA, Europe or Australia to Guangzhou in China, offering the winners a chance to experience the Chinese New Year celebrations at the end of January 2012. Tips can be posted between the 1st and 31st of December 2011.
Since the SkyTips competition was launched in June 2011, the SkyTeam Facebook page has grown from 1,500 to almost 46,000 fans. “SkyTips is one of a number of innovations we are developing to enhance our customers’ airport experience and the response has been phenomenal,” said Fatima da Gloria de Sousa, SkyTeam’s Director of Brand and Communications. “SkyTeam members serve hundreds of airports worldwide, and with thousands of extra travelers flying over the holidays our online competition will enable our global customers to share handy hints on keeping ahead of the crowds.” More than 800 airport tips have been posted to date.
SkyTeam’s Facebook competition builds on the alliance’s celebrity SkyTips campaign, launched earlier this year as part of a refreshed SkyTeam.com. The campaign features five famous high-flyers from around the globe, who have teamed up with SkyTeam at some of the world’s largest airports. Each celebrity has filmed a short, how-to video, packed with tips and advice to help passengers get the best out of their time at SkyTeam hubs.
To enter the competition, customers need to like SkyTeam’s Facebook page and click on the SkyTips icon. There is no limit to how many tips customers can post; winners are decided by the number of votes each tip receives. Detailed conditions can be found on the SkyTeam Facebook page. January’s prize will be announced on January 2nd 2012.
SkyTeam’s celebrity SkyTips are available on SkyTeam.com and YouTube and feature:
Marcel Wanders, designer – Amsterdam Schiphol
Ben Fogle, adventurer – Atlanta Hartsfield Jackson
Pam Ann, celebrity air hostess – London Heathrow
Antoine de Caunes, actor – Paris Charles de Gaulle
Richard Chai, fashion designer – Seoul Incheon
KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs —Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo, transport, and aircraft maintenance.
In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM cityhopper and transavia.com. KLM serves 135 destinations using a modern fleet of 157 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.
KLM is a member of SkyTeam, an airline alliance offering a network of 926 destinations in more than 173 countries. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.