SkyTeam Newsflash August 2010



SkyTeam is a global airline alliance providing customers of member airlines access to an extensive global network with more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. The members are Aeroflot, Aeroméxico, Air France, Air Europa,Alitalia, China Southern, Czech Airlines, Delta Air Lines, Kenya Airlines, KLM Royal Dutch Airlines, Korean Air, TAROM Romanian Air Transport and Vietnam Airlines. Issued bi-monthly, the SkyTeam NewsFlash provides media with key updates and insights on alliance activities.


-  Tenth anniversary eZine
-  SkyTeam priorities
-  New customer survey
-  SkyTeam to develop on-line travel planner

SkyTeam 10th anniversary eZine available on

To commemorate SkyTeam’s 10th anniversary in 2010, the alliance has published a special DECADES eZine. Customers can find facts and figures about SkyTeam, as well as information about the Round the World promotional offer, hotel tips, the top 10 business travel gadgets and more.
Visit to view the DECADES eZine.

SkyTeam priorities for the remainder of 2010 and beyond

After celebrating the 10 year anniversary of SkyTeam in June, the member airlines not only looked back on accomplishments achieved but also at the priorities ahead. Key areas the alliance will be focused on are:

1Further increase the scope and reach of the SkyTeam network:
There are specific regions where SkyTeam wishes to strengthen its network reach to further meet the demands of its customers. These regions are Latin America, India, Southeast Asia and the larger Asia Pacific. SkyTeam is actively looking to fill these gaps by talking to several potential partners.
2Enrich the seamless SkyTeam experience:
SkyTeam members will work on improving service consistency by enhancing products, connectivity and seamlessness.
3Deepen the cooperation among partners as a differentiating factor:
By deepening the working relationships between members, the alliance can work more effectively to deliver on the promise to the customers.

New on-line customer survey to focus on overall alliance experience

SkyTeam is working together with InSites Consulting to better understand the experience of customers flying with SkyTeam member airlines. Launched on Monday 2 August, this on-line survey covers all aspects of the alliance experience - from reservation to arrival.

“We wish to better perceive the whole customer experience, from ticket search and reservation to the end of the journey and leaving the airport,” says Murli Poonath, SkyTeam’s Director Marketing and Customer Experience. “The results of the survey allow SkyTeam members to focus on improvements ensuring a seamless process that will really make a difference”. On selected flights customers will receive an invitation card asking them to log onto the SkyTeam survey website so as to capture feedback on their experience.

After completing the survey, passengers can choose one of three charities to which SkyTeam will make a donation on their behalf. The charities are:

BirdLife International
For more information about InSites Consulting:

SkyTeam to develop on-line travel planner

SkyTeam reached an agreement with travel technology specialist InterGlobe Technologies to develop an online itinerary planner. Customers will be able to use the ‘SkyTeam Travel Planner’ to organize round-the-world and regional trips, choosing from an endless number of destinations throughout the global network offered by the 13 SkyTeam members.

Similar tools are not new to the alliance industry, but the strong development of round-the-world travels has lead SkyTeam to invest in a state-of-the-art tool. SkyTeam and IGT favor an intuitive approach to build the travel planner.
This means that customers using the tool will not necessarily have to start their search geographically. Rather, both business and leisure travelers can plan itineraries, using gadgets that meet their specific needs or interests. Features like pre-loaded packages, weather reports and other relevant travel information, will make it effortless to customize even the most complex itinerary.

“We are delighted that SkyTeam has chosen InterGlobe Technologies and look forward to working with the alliance to deploy this innovative itinerary planner solution,” said Vipul Doshi, Chief Executive Officer, InterGlobe Technologies.
“We are confident that SkyTeam will leverage IGT’s resource and domain expertise to realize new opportunities and strengthen its online strategies.”

The travel planner is being developed with the technology and consultancy support of the SkyTeam member KLM and the tool will be available on for SkyTeam’s trade partners and direct customers. After the initial release in early 2011, the travel planner will be enhanced and expanded further, to eventually be upgraded with a direct booking tool.

For more information about InterGlobe Technologies:


Over KLM
De Koninklijke Luchtvaart Maatschappij is in 1919 opgericht en de oudste, nog onder haar oorspronkelijke naam opererende, luchtvaartmaatschappij ter wereld. In 2004 fuseerden Air France en KLM tot AIR FRANCE KLM. Zo ontstond een sterke Europese luchtvaartgroep, gebaseerd op twee krachtige merken en hubs, Amsterdam Airport Schiphol en Parijs Charles de Gaulle. Met behoud van eigen identiteit richt de groep zich op 3 kernactiviteiten: vervoer van passagiers, vracht en vliegtuigonderhoud.

In Nederland vormt KLM de kern van de KLM Groep waar ook KLM cityhopper en deel van uitmaken. KLM bedient al haar bestemmingen met een moderne vloot en is met ruim 33.000 medewerkers wereldwijd actief. Een speler die voorop staat in de luchtvaartindustrie, met een betrouwbare operatie, die met bezieling en op een duurzame manier innoveert in klantgerichte producten.

KLM is lid van SkyTeam, de luchtvaartalliantie die een wereldwijd netwerk aanbiedt aan al haar klanten. Het netwerk van KLM verbindt alle belangrijke economische regio’s in de wereld met Nederland en is daarmee een stimulans voor de economie.

Over SkyTeam
SkyTeam is een wereldwijde luchtvaartalliantie die de klanten van de aangesloten luchtvaartmaatschappijen een uitgebreid wereldwijd netwerk biedt met meer bestemmingen, meer frequenties en meer verbindingen. Passagiers kunnen bij alle SkyTeam Member airlines frequent flyer Miles sparen en besteden. De SkyTeam Member airlines bieden hun klanten meer dan 490 lounges wereldwijd. facebook klm twitter klm blog.klm skyteam-facebook   skyteam-youtube

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