Prestigious award for "Holland. The Original Cool."
The campaign "Holland. The Original Cool." won the prestigious Platinum Adrian Award at the Adrian Awards Gala in New York on Tuesday, 24 February.
The award was presented to the Holland Marketing Alliance, which includes the Netherlands Board of Tourism & Conventions (NBTC), KLM, Amsterdam Airport Schiphol, Amsterdam Marketing, and the Mustache Agency. The campaign won in the category Digital Marketing/Video.
The Holland Marketing Alliance launched the "Holland. The Original Cool." campaign three years ago to show American travellers what the Netherlands has to offer. It was a huge success, with the first campaign video attracting more than a million views. Earlier this month, new campaign videos were posted.