One emoji to help you on your way in unknown places

KLM takes next step on Messenger


KLM Royal Dutch Airlines is taking a next step on Messenger by introducing a new emoji service that makes it easy to find your way in an unknown city or country. 

Looking for the nearest ATM or train station? Simply send the matching emoji to KLM, share your current location and KLM instantly replies with the nearest address. And what about an Italian restaurant? The emoji pizza slice and your location are enough to help you on your way. It’s all explained in the video. 

We believe we should be where our customers are and therefore KLM and Messenger are the perfect fit. Since March last year we offer our customers the option to receive all relevant flight documentation and information in one single Messenger overview. KLM flies people all over the world and knows how difficult it can be to quickly find your way in unknown places, and therefore offering this new emoji service is a logic next step.
Tjalling Smit, Senior Vice President E-Commerce Air France KLM

KLM’s new service on Messenger is available to everybody worldwide. For more information, please visit

About KLM and Social Media
Since 2009 KLM gained a reputation as an initiator and pioneer in the area of social media services and campaigns in the social landscape. In February 2017, KLM had over 24 million fans and followers on various social media platforms. Through these channels, KLM receives more than 100,000 mentions every week, 15,000 of which are questions or remarks. These are personally replied to by our 250 service agents, forming the world’s largest dedicated social media team.. On Facebook, Messenger, Twitter, LinkedIn, Instagram, WeChat and KakaoTalk KLM offers her customers a 24/7 one-stop-shop in 9 different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japaneseand Korean. In recognition of these efforts, SocialBakers voted KLM the “World’s Most Socially Devoted Brand” for four consecutive years from 2011 to 2014.