Amstelveen,
25
May
2012
|
01:00
Europe/Amsterdam

KLM contest to win an insoirational trip with a celebrity

Summary

KLM Royal Dutch Airlines today launched a new global campaign called “Be My Guest”. The campaign invites people from all over the world to engage in online conversations with one of six Dutch celebrities: Armin van Buuren (the world’s best DJ), Ruud Gullit (football legend), Yfke Sturm (supermodel), Wubbo Ockels (astronaut), Jeroen Krabbé (Hollywood actor) and Hella Jongerius (designer).

KLM approached these celebrities because they are Dutch trendsetters and pioneers in their respective fields, which can also be said of KLM. The online conversations with the six Dutch icons will reveal which contestant will be the best travelling companion in terms of shared interests. A total of six contestants will win a trip – one per participating celebrity.

The “Be My Guest” campaign is an extension of KLM’s “Meet & Seat” service, which enables people who book a KLM flight to connect with fellow passengers who may be of interest to them. Passengers can share their Facebook or LinkedIn profile on a secure section of KLM.com, where they can also view the profiles of fellow passengers. Passengers who wish to hook up with one another can arrange adjacent seats. To ensure privacy, the profile information is deleted two days after the flight has been operated. “Meet & Seat” is currently available for all KLM’s intercontinental flights.

Campaign website: www.klm.com/bemyguest 

Campaign movies:

Boilerplate

About KLM

KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs —Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo, transport, and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM cityhopper and transavia.com. KLM serves 135 destinations using a modern fleet of 157 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of SkyTeam, an airline alliance offering a network of 926 destinations in more than 173 countries. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.

klm.com airfrance.com facebook klm twitter klm blog.klm skyteam.com

Share this release

Latest news