Masters from the Rijksmuseum on KLM World Business Class wines


KLM Royal Dutch Airlines will be serving five special wines in World Business Class throughout August and September. The labels on these wines bear reproductions of paintings by the most famous artists of the Golden Age Dutch, which are on display the Amsterdam Rijksmuseum. These special wines were launched with a celebratory wine-tasting event in the Rijksmuseum Amsterdam on 19 July.

The organisers – Activin Wine Group, the Rijksmuseum and KLM – welcomed a number of journalists to the museum to mark this unique collaboration between KLM and the Rijksmuseum. Among the paintings on the labels are Johannes Vermeer’s “The Milkmaid” and Rembrandt van Rijn’s “The Syndics”. The masterpieces depicted on the wine labels are on display in the Rijksmuseum.

The Rijksmuseum Amsterdam is the Netherlands’ leading historical art museum, taking visitors on a journey through famous Dutch art and historical treasures; from the Middle Ages to Mondriaan. In June 2017, the museum welcomed its 10 millionth visitor since it reopened in 2013 following a full renovation. KLM is partner in transport to the Rijksmuseum.

The five wines originate from leading vineyards such as Boschendal (South Africa) and Lapostolle (Chile). With these unique wine labels, KLM hopes to whet the appetites of its World Business Class passengers for Dutch culture and to encourage them to visit the Rijksmuseum, where they can marvel at the actual paintings.