Royal Concertgebouw Orchestra gives unique concert aboard KLM flight
KLM Royal Dutch Airlines will today bring the Royal Concertgebouw Orchestra to São Paulo in Brazil. Aboard the aircraft, a number of musicians will play a mini-concert for the passengers of flight KL791 at an altitude of 10 kilometres.
KLM is honoured to transport the Royal Concertgebouw Orchestra to São Paulo today. At the same time, we’ll let the rest of the world share the joy of an inflight mini-concert via our social media channels.
The entire Royal Concertgebouw Orchestra will be aboard the flight. This year, the orchestra is celebrating its 125th anniversary with a unique world tour spanning six continents. The inflight concert marks the start of the South American leg of the tour. KLM is the global partner of the Royal Concertgebouw Orchestra during its world tour. KLM will transport the musicians as well as all their instruments.
“KLM is honoured to transport the Royal Concertgebouw Orchestra to São Paulo today,” said KLM President & CEO Peter Hartman. “At the same time, we’ll let the rest of the world share the joy of an inflight mini-concert via our social media channels.”
An aircraft isn’t a concert hall, presenting various challenges to the members of the orchestra who will be giving the concert on board. They will be celebrating World Music Day by playing works by Mozart and Beethoven.
The Boeing 777-300 that will operate the flight is equipped with WiFi, enabling passengers to access the internet and send emails and text messages. The concert will be captured on video, edited during the flight and uploaded on various social media channels, including www.youtube.com/klm.
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KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.
In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.
KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.