KLM’s New Economy Class Service: Tasty Blue


Tasty Blue® is KLM’s new Intercontinental Economy Class service based on the set table concept. The new concept will be implemented at the start of the new winter schedule 2015.

We combine a fresh white tray which, suitable for recycling, with Delftware elements and unique Neo-Baroque influences, all with a modern take. The innovative lightweight tray is the result of close cooperation between KLM Inflight Services and deSter tableware designers.

The idea consists of four designs: Dinner, Breakfast, Asia, and Bistro. Each is linked to a Delft Blue design that also shows up on the panels of KLM’s new, lightweight economy class trolleys.

The Tasty Blue design represents abundant detailing in the form of embossing, colours, textures, hidden proverbs and expressions, beautiful patterns and playfully drawn aircraft all concealed in the design. Tasty Blue is a visually appealing service, designed and produced with passion.The design language of today is one of mix-and-match. It calls for a variety of layers and is based on hybrid concepts. East meets West, technology meets craftsmanship, and history meets future.

|KLM is the first airline implementing polypropylene trays which contribute to our CSR ambitions by lower weight and less environmental impact during production.