KLM’s Holland Herald wins two international Content Marketing Awards


KLM Royal Dutch Airlines had plenty to celebrate at the prestigious Content Marketing Awards ceremony in Cleveland. KLM’s inflight magazine Holland Herald won awards in two categories: Best Overall Editorial – Print and Hospitality/Travel Publication.

With its unique imagery and striking monthly features, including an extended interview with a leading Global Citizen, as well as original reports on popular and less well-known destinations, KLM’s inflight magazine Holland Herald inspires and informs 2.9 million passengers every month.

Judges’ report

The judging panel of the Content Marketing Awards said the following about Holland Herald in its report for the Best Overall Editorial – Print: “From cover to cover, the content in your publication is so compelling and the design so pleasing that readers will want to absorb every word, linger on every layout. Show your content marketing colleagues how it’s done – and tell us how you went about it.”

The panel said the following in their report for the Hospitality/Travel Publication Award: “All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche. Travel and hospitality offer great opportunities for stunning photography and fascinating storytelling. You seize those opportunities, with a publication that’s at once fun to flip through, fascinating to read and perfectly tailored to its strategic purpose and its specific audience.”

Holland Herald is produced in cooperation with the in-house content marketing agency Hearst Create.