KLM pampers customers with new Rituals line


When the winter timetable starts on Sunday 28 October, KLM will pamper its customers with its exclusive Rituals product line – “The Amsterdam Collection.” The products have been developed specially for KLM customers and consist of products that evoke the ultimate sense of relaxation during and after the flight.

In creating the Amsterdam Collection, Rituals was inspired by the idea of “Where the Far East and the historical West first met.” The scents in the new line are a reflection of Dutch tulips and Japanese yuzu. The Rituals products will be introduced on board in phases starting Sunday 28 October 2018.

The look & feel of 'The Amsterdam Collection' is inspired by the design of 'The lidded vase' (dated 1695-1700) by the artist Gerrit Pietersz. Kam. The vase has been owned by the Rijksmuseum since 1969. The flowers and branches on the vase with lid are based on Asian ceramics and textiles.

Rituals in World Business Class and Economy Class

The new Rituals care products are available exclusively on KLM flights. World Business Class customers will have access to hand foam, hand and body lotion, hair gel, and body mist in the lavatories. They will also receive a stylish set of face moisturizer and lip balm. For Economy Class customers, there will be hand foam in the lavatories.

Tulips and yuzu

Tulips are known for their soothing and softening effect on dry and sensitive skin. They help protect against free radicals and have moisturizing properties that prevent skin from ageing. Yuzu is both a citrus tree and fruit. The yuzu – sometimes called the Japanese citron – is highly nutritious. Its juice is often used as a painkiller and promotes relaxation. The fruit’s flesh is rich in antioxidants.

For KLM, the partnership with Rituals is a new step in giving KLM passengers a memorable travel experience, allowing them to arrive at their destination refreshed, rested, and energised.