KLM Main Sponsor for Amsterdam 2013 and Official Carrier
The Amsterdam metropolitan area is preparing for a celebration in 2013. Numerous organisations will be reaching special milestones throughout the year, and they plan to celebrate together with the city’s visitors and inhabitants. As the event’s main sponsor and official carrier, KLM is proud to make a special contribution to the festivities — also on board. The anniversaries include Amsterdam’s Canals (400 years), the Royal Concertgebouw Orchestra (125 years), the Van Gogh Museum (40 years), and the opening of the Rijksmuseum.
“Just as the canals are the symbol of Amsterdam, the colour blue is the symbol of KLM. KLM connects Amsterdam to the rest of the world through Schiphol Airport. Each year, twenty-nine million passengers travel with KLM and nine million passengers make Amsterdam their final destination. And, of all colleagues working for KLM around the world, many live in and around Amsterdam. KLM staff are valued ambassadors for Amsterdam, just as Amsterdam’s residents are ambassadors for KLM.
Cooperation between KLM and Amsterdam is of great importance to the city. KLM and Amsterdam are strong brands, typically Dutch and recognised worldwide. Thanks in part to KLM, Amsterdam has every opportunity of making 2013 an exceptional year.
Amsterdam and KLM are two solid brands, and are inextricably linked. All these special celebrations illustrate Amsterdam’s rich history, and all serve to link the city’s past, present, and future. For almost a century, KLM has combined its pioneering spirit with contemporary knowledge and experience. In this way, it uses innovation to ensure us of a sustainable future. Amsterdam has set a goal to become the most sustainable metropolitan area in 2020. KLM is playing an important role here, with its high-quality network, its function as an economic driver in the region, and its leadership role in making civil aviation sustainable.
With more than 200 aircraft, 171 destinations and 240,000 aircraft movements, KLM’s network connects Amsterdam to all of the world’s important economic regions. This makes it an important driver for the Dutch economy. On 7 October 1919, the Royal Aviation Company for the Netherlands and its Colonies (Koninklijke Luchtvaart Maatschappij voor Nederland en Koloniën) — also known as KLM — was founded. That means KLM has been around for ninety-four years. It makes KLM the world’s oldest airline still operating under its original name.
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.
In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.
KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.