KLM Invests in Customers and Crew with iPad
KLM Royal Dutch Airlines will today begin issuing iPads to around 5,000 pilots, seniors pursers and pursers. The tablet computer will support our flight personnel’s activities on board. A pilot project launched in late 2011 revealed that this new technology further improves customer service.
Our customers greatly appreciate the personal service KLM offers on board, as was confirmed earlier this week when we were presented with the Skytrax award for Best Airline Staff Service in Europe. The iPad enables staff to offer passengers even more personal service and can, for instance, be used to update them more quickly on last-minute operational changes. Even in economically challenging times, it is very important to keep investing in our customers and personnel. Innovation is high on KLM’s agenda. Via this project we are investing in our customers and crew. We also feel it is our responsibility to keep innovating in the area of sustainability. Ultimately, when the iPad replaces all the documentation that crew bring along on board, this will reduce weight and therefore fuel consumption”.
The pilot project saw around 100 cockpit and cabin crew using the iPad on board. Evaluation revealed that cabin crew using the iPad could respond more quickly and effectively to the personal wishes of passengers. For pilots, the iPad is an extra aid in ensuring smooth flight operations. Decisions can, for instance, be made more quickly because flight plans can be shared earlier. The full rollout of the iPads will take several months. By autumn of this year, all pilots, (senior) pursers and senior cabin attendants of KLC will be equipped with an iPad.
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.
In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.
KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.