KLM Introduces Bluey for Children


KLM Royal Dutch Airlines is introducing a new product especially for children, called Bluey. Children can experience Bluey products before, during, and after their travel. All are recognisable by their special Bluey logo, a blue plane with the famous KLM crown.

Each year, about a million children between the ages of two and twelve fly with KLM. About ten children per flight. It is important to KLM to offer these young passengers and their families a comfortable trip. When children can enjoy a pleasant flight, their parents can enjoy a convenient flight as well.

Bluey On Board
Starting today, the current children’s product on board will be replaced by an easily recognisable Bluey kids play set with which children can entertain themselves during the trip. The play set will be available on European and intercontinental flights, both to and from Schiphol. The kids package for European and intercontinental flights are different.

European flights will offer a Bluey activities book with coloured pencils and a passport holder. On intercontinental flights, the Bluey kids package features a selection of a card package, a colouring book, coloured pencils, a crew badge, and eye shades. International flights will offer a colourful Bluey meal box, which can be ordered at The meal box offers a variety of favourite children’s meals, such as hamburgers and fries, on flights departing from Amsterdam. There is also a separate children’s channel on the Inflight Entertainment System in new Bluey layout showing more programmes for kids.

Bluey at Schiphol Airport
Children travelling without parents can now use the restyled KLM Junior Jet Lounge at Schiphol. What’s more, the playroom in Schiphol’s Lounge 2 has been restyled with help of the KLM Design Studio to ensure that Bluey is very much at home there, too.

Bluey offers children and their parents a pleasant trip with KLM. For more information, visit the resltyled children’s section on