KLM Introduces Renewed European Product and Price Policy
KLM offers passengers customised service in Europe
KLM Royal Dutch Airlines will be introducing even more European destinations at competitive fares. With effect from 22 April 2013, KLM will be lowering its fare to €99 for 11 European destinations. KLM will then offer flights to more than 30 European destinations at this competitively priced fare. As such, KLM leads the pack in the Netherlands offering customers the broadest range of low-cost destinations.
Additionally, KLM will be separating baggage from the ticket price. This means that with effect from 22 April 2013, passengers in economy class will pay €15 for one piece of hold baggage per flight to destinations within Europe. Anyone who enjoys a relationship with KLM will be exempt. This includes customers who are – or become – members of the Flying Blue Frequent Flyer loyalty programme. This also applies to contracted Corporate Clients, BlueBiz members and passengers in possession of a fully flexible ticket (Y and B classes).
KLM is launching this renewed business model within Europe in response to changing customer behaviour: many existing passengers already travel without hold baggage in Europe. What’s more, passengers increasingly want to ‘customise’ their journeys. This can be achieved through paid options including seat choice, more legroom (Economy Comfort) and, in time, paid lounge access. Customers are free to choose.
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.
In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.
KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.