KLM in brand partnership with A’DAM Tower


KLM Royal Dutch Airlines and A’DAM Tower have signed a brand partnership for the coming two years. KLM will help to ensure that visitors can enjoy panoramic views of the city with binoculars from the tower’s LOOKOUT observation deck. The A’DAM Tower is an iconic new site in Amsterdam, making it a great attraction for international visitors to Amsterdam. As KLM brings visitors to Amsterdam from all corners of the globe, the two partners support each other in giving travellers a unique experience.


The  A’DAM Tower (formerly the Shell Tower) has 22 floors with nine catering and entertainment venues, including an observation deck, a nightclub, a revolving restaurant, a hotel and various bars. The A’DAM Tower will begin welcoming visitors in May.

KLM has close ties with Amsterdam, which is the airline’s key hub for passengers travelling to and from destinations worldwide. In addition, KLM has for several years had a partnership with Amsterdam Marketing, with a view to attracting more international visitors to the city.