Amstelveen ,

KLM helps you packing with voice-driven assistant on Google Home

Never forget anything again with the help of KLM’s Blue Bot


Today KLM launched its smart, interactive voice-driven pack assistant on Google Home. Here, KLM assists passengers to pack their bags through its recently launched service bot called BB, who finds her basis in artificial intelligence. Based on their KLM destination, the duration of their trip and the local weather, she offers passengers personalised advice on what to take along.

“KLM is well known for its personal approach. KLM’s new service on Google Home with BB is the next step in its innovative digital strategy and the first step on voice, offering personalised service through Google Home with the help of artificial intelligence. KLM’s interactive pack assistant shows the added value offered by KLM throughout the entire customer journey.”
Pieter Groeneveld, Senior Vice President Digital Air France-KLM

Google Home is a smart speaker and enables users to speak voice commands to interact with services. BB, short for Blue Bot, is KLM’s service bot that supports passengers with a smart interactive voice-driven packing list. The service starts by asking for KLM on Google Home. The service is also available on devices that support Google Assistant. In the near future, customers will also be able to send a reminder list via Google Home to their preferred social media channel, in case they are not able to pack specific items instantly, including possible visas that need to be arranged.

KLM’s service bot BB draws from artificial intelligence resources, connected through combining KLM and external technology. She is self-learning and has her own personality: helpful, friendly, professional and edgy. By using her more, she becomes smarter and more personalised. BB started in September 2017, offering KLM customers the option of booking a ticket via Messenger in a conversational way. As of today, the voice-driven pack assistant provides a second service. In the coming period, BB will be able to offer more services through different social media channels.

KLM asked several influencers to test KLM’s pack assistant on Google Home. For their experiences, see here.