KLM serves unique wines with Dutch Masters labels


Starting today, KLM will serve special wines in World Business Class. The bottles bear labels depicting paintings from Amsterdam’s Rijksmuseum. Reflecting the theme of Spring, the five paintings were produced by well-known Dutch painters of the Golden Age.

The paintings featured on the labels of these exceptional bottles of wine include The Little Street (Het Straatje) by Johannes Vermeer and Girl in a Large Hat (Meisje met een Brede Hoed) by Caesar Boëtius van Everdingen. Each wine is associated with a painting that reflects the flavour of the wine. For instance, Girl in a Large Hat represents a fresh Esterházy Grüner Veltliner wine.

The five Spring wines were selected by KLM’s own Wine Panel for World Business Class. The panel tests the wine’s quality, paying special attention to the change in taste that occurs at high altitude.

KLM enjoys bringing its passengers in touch with the richness of the Dutch culture through its products and services. The partnership between the Activin Wine Group and the Rijksmuseum contributes towards this aim.

On the Dining in Business Class page, you can find more information about the offering on board. You can also take a look at the special wine menu