KLM brings its partnership with WorldPride Amsterdam 2026 to life
As the Official Airline Partner of WorldPride Amsterdam 2026, KLM brought the partnership to life in a variety of ways in the lead-up to and during the event. Together with Delta Air Lines, KLM had a visible presence throughout WorldPride, which took place in Amsterdam this summer from July 25 to August 8. The two airlines jointly participated with a boat in the Canal Parade, hosted a booth at WorldPride Village on Museumplein, and marched in the WorldPride March. In addition, KLM supported several WorldPride-related initiatives in Amsterdam in its own way.
The Importance of the Partnership
By participating in WorldPride Amsterdam 2026, KLM underscores the importance of creating an environment where everyone feels welcome, respected, and safe, both onboard and in the workplace. As an international airline, we have been connecting people and cultures for more than a century. From that role, KLM sees it as its responsibility to strengthen those connections both within the organization and beyond. Through this partnership, KLM demonstrates that visibility during the event goes hand in hand with a broader, lasting commitment to inclusion.
At KLM, we bring together people from all over the world every day. You see that not only on our aircraft, but especially in the workplace, where colleagues from a wide range of backgrounds work side by side. That diversity makes us stronger. That is why it is important to us that everyone feels respected and heard, whether you are traveling with us or working with us. WorldPride Amsterdam is a special moment for us to visibly express what we are committed to all year long.
KLM’s Contribution to the Values of WorldPride
During WorldPride Amsterdam 2026, KLM and Delta Air Lines will take part in several elements of the program together. Both airlines will participate with a shared boat in the Canal Parade, march together in the Pride March, and host their booth on Museumplein at the WorldPride Village.
In addition, KLM will support several initiatives that may be less visible to the general public but are closely aligned with the values of WorldPride. For example, KLM will host six international LGBTIQ+ representatives at the Pride House, a dedicated location in Amsterdam at Hotel Sofitel Legend The Grand, through a special invitation program. They come from countries where it is not a given that people can openly be themselves or celebrate Pride. KLM wants to offer them a safe and welcoming environment in Amsterdam so they can fully take part in everything WorldPride has to offer.
Attention to Pride Beyond Amsterdam
KLM is also recognizing Pride outside Amsterdam. This year, KLM will operate two special Pride flights. On June 28, an LGBTIQ+ crew and allies flew to Toronto, where Pride took place, and the flight was festively welcomed by choreographer and dancer Blake McGrath. On July 24, KLM Cityhopper will fly to Berlin in the lead-up to the celebration of Berlin Pride.
KLM’s involvement with the LGBTIQ+ community extends beyond WorldPride alone. This year marks the 15th anniversary of Over the Rainbow, the internal network for LGBTIQ+ employees and allies. The network plays an active role in promoting awareness, connection, and an inclusive work environment within KLM.
