KLM’s Sandwich Packaging on European Flights
KLM Royal Dutch Airline’s sandwiches on European routes will have new packaging from 1 June. This has been designed by students of the Kunstacademie AKV|St.Joost, Avans Hogeschool in the Netherlands. At the beginning of this year, KLM announced the competition “Delicious Art”. The students were asked to come up with a design that is culinary, surprising, inspirational and energetic, and which corresponds to KLM’s distinctively Dutch character.
Together with its Facebook fans, KLM assessed the entrees. Silvie Buenen, Tom van der Pijl and Agnes Loonstra produced the winning designs. Soon the three winners will board a KLM flight where they will be able to admire their own products. The three designs will be used for six months on a total of five million packets.
Paul Elich, EVP KLM Inflight Services: “To inspire our passengers during their journey, KLM has been working for many years with established names in Dutch design, such as Marcel Wanders, Mart Visser and Viktor&Rolf. The Netherlands is full of young, undiscovered talent. By asking students of the Kunstacademie AKV|St.Joost, Avans Hogeschool to design new sandwich packaging, we are offering young talent the opportunity to show their work to the whole world. We are thrilled that the winning designs relate so well to KLM.”
The KLM Inflight product label is called “Delicious”. This is printed on many of KLM’s Economy Class inflight products, such as snacks, meals, sandwiches and hot towels. The “Delicious Art” packaging will be used on board KLM and KLM Cityhopper European flights which last between 100 and 170 minutes. On flights shorter than 100 minutes they will be served until 09:00 hrs.
KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs —Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo, transport, and aircraft maintenance.
In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM cityhopper and transavia.com. KLM serves 135 destinations using a modern fleet of 157 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.
KLM is a member of SkyTeam, an airline alliance offering a network of 926 destinations in more than 173 countries. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.