KLM’s ad campaign for these World Deal Weeks will take a different approach this time. Practically all the images used in the campaign – including those of the TV commercial – will be produced using an iPhone, making them “real” and “personal”. In this way, it will look as if the travellers have shot the videos themselves.

For the online commercials, KLM will make use of live images from New York, Shanghai and Rio de Janeiro so that viewers can imagine themselves at those locations.

Two lucky winners will each receive a SkyTeam Go Round the World pass, offering up to 15 destinations on a single ticket with flights on any of SkyTeam’s 20 members.  In addition, winners can choose from one of five National Geographic Expeditions, worth up to approximately US$ 5,000, to enjoy on their travels. These include:

• Photo Workshop in Paris – 7-day workshop with an acclaimed National Geographic photographer
• Peru: Land of the Inca - 8-day journey into the legacy of the Inca and the vibrant traditions of Peruvian culture
• Alaska’s Inside Passage - 8 days aboard the National Geographic Sea Lion or Sea Bird
• Mongolia: Land of the Nomad - 13-day adventure to the steppe, the wetlands, and the desert
• Moroccan Odyssey - 11-day journey through Morocco from the seaside to the Sahara

To participate in the April contest, customers will like the SkyTeam’s Facebook page then click on the special Round the World tab. An App then generates their ‘ideal’ Round the World trip based on where their friends live, what interests them and what they like.  Customers can select the National Geographic Expedition they would like to win, before sharing the map with their friends via their Facebook wall.

Customers can also participate in the contest by booking a RTW trip in the month of May on www.skyteam.com. The winner for the Facebook contest will be chosen by lucky draw and announced the 15^th of May 2014 whilst the lucky customer from www.skyteam.com will be announced on the 16^th June 2014.

For more information about SkyTeam’s Round the World competition, click here

To help customers maximize their travel options, SkyTeam has enhanced its Round the World planning tool on skyteam.com.  This easy-to-use, online service helps customers select flights for their ideal journey. Once customers have built an itinerary, they can share it with Facebook friends by posting their travel plans directly on their walls.

“Top of our Facebook customers’ travel wish-lists for 2013 are exciting cities such as Rio de Janeiro, London, New York, Beijing and Sydney, all of which are within easy reach from every continent thanks to the combined route maps of our 19 members,” said Jerome d’Anglejan – Director Sales, SkyTeam.  “SkyTeam’s Round the World promotional fare is bringing customers even closer to their dream destinations by offering savings they can put to better use while enjoying their travels.”

An example of a SkyTeam Round the World itinerary possible within the promotional fare conditions* of a maximum of 26,000 miles:

Madrid - Buenos Aires - Sydney - Ho Chi Minh City - Moscow – Madrid

*Promotional fare conditions

• Booking must be made before 31 March 2013, using the flights of any of the 19 SkyTeam member airlines
• Travel can begin 7 days after purchase
• First outbound intercontinental flight must be flown before 30 June
• The maximum stay is six months, the minimum stay is ten days
• A maximum of five stopovers is permitted
• Total travel may not exceed 26,000 miles

Customers wishing to take advantage of SkyTeam’s Round the World Fare promotion should contact their local SkyTeam member airline reservation center or a travel agent for further details and bookings.

To check out SkyTeam’s Round the World travel planner, click here. A version of the Round the World Planner is available exclusively for travel professionals on SkyTeam’s dedicated travel trade website, skyteam.biz.

SkyTeam
Corporate Communications
T: +31 (0)20 333 3064
E: media@skyteam.com

Erik Varwijk, Managing Director KLM: “By choosing to work with Hella Jongerius, KLM is opting to engage a top Dutch designer to help make our Business Class passengers feel at home on board. As a designer, Hella has broad experience which she can apply to the needs of KLM and its customers, in accordance with the specific requirements for cabin interiors in the airline industry. Her previous projects demonstrate her ability to process such criteria into top-quality designs such as the ‘polder sofa’, which is both comfortable and beautiful. With her expertise and focus on quality, she is keenly aware of what makes a brand unique. An outstanding match!”

Hella Jongerius: “It’s a brilliant opportunity for me to design the cabin interior and the new business class seat for KLM. The challenge is one of safeguarding individual comfort in amiable settings using innovations. In so doing, I can optimally combine traditional details, and my industrial textile and colour skills with high-tech functionality.”

KLM will begin revitalising the first aircraft in June 2013. The Boeing 747-400s will be converted first; a total of 22 aircraft. Further details of the design and the new seat will be published in the second half of 2012.

The Round the World Planner is another example of SkyTeam’s focus on actively improving products and services for its customers. “With hundreds of destinations to choose from, SkyTeam can take our customers wherever they want to go whenever they want to go, whether they are traveling for business or pleasure,” said Mauro Oretti, SkyTeam’s Vice President of Sales & Marketing. “Our new planner has been developed to maximize customers’ potential travel opportunities, whilst minimizing the complexity of planning a Round the World itinerary.”

The SkyTeam Round the World planner intuitively guides users through every step of planning an itinerary, which once saved can be printed or emailed. Customers can book their chosen travel plans via their travel agent or any SkyTeam member airline. Future phases of the application will feature real-time flight availability, prices and the ability to book online via SkyTeam.com.

The direct link to the Round the World Planner: www.skyteam.com/en/your-trip/Round-the-World-Planner

For more information:
SkyTeam Corporate Communications
T:  +31 (0)20 3333064
E: media@skyteam.com