KLM has produced two video clips that tell the stories of Chinese millennials who have struck “Never Done” experiences from their bucket lists all over Europe – from their first KLM flight to eating herring in Amsterdam, and visiting a Barcelona barbershop. In the first video, KLM presents itself as a reliable, warm and service-oriented partner. In the second video, shot in documentary style, it comes to life through the eyes of well-known Chinese millennials.

The videos were commissioned by KLM and developed by VIRTUE Amsterdam, the creative advertising agency of the Canadian company VICE. The company drew inspiration from cultural research, insights and data from VICE and VIRTUE’s worldwide network, supplemented by readily available KLM research results.

The two videos will be distributed via WeChat, Youku, Weibo and KLM’s local channels and will target Chinese cities with a high millennial population.

Launch video: https://youtu.be/ycfK1D07Nuw

Influencer video: https://youtu.be/lJve22pxo2A

Campaignpage: https://neverdone.klm.com/

Also in the interests of our KLM passengers, KLM takes additional measures. The aim is to minimize discomfort at Schiphol, and to allow KLM flights to depart on time. In addition to continuously monitoring departure and transition processes, KLM will also use additional staff to guide passengers at the airport. KLM will also inform travellers individually, for example, if something changes in flight schedules. In addition, KLM has prepared the following tips that can help the traveller to make the departure and transition process as quickly as possible:

1. Provide contact information in My Trip

KLM recommends all passengers to add their contact info to their booking details. In 'My Trip' on KLM.com, travellers can check, enter or change their phone number and e-mail address. This way, should something change in their journey, KLM can get in touch sooner.

2. Check in online

In addition, KLM strongly recommends checking in online. This can be done in the KLM app and on the website, starting 30 hours before departure. For flights to and from the United States, check-in is open from 24 hours before departure. Online check-in saves time at the airport. Travellers then do not have to go to the check-in desk, but can go straight to baggage drop-off. Or, when travelling with hand luggage only, go straight to the gate. Families with children and groups are of course still welcome at the staffed check-in desks.

3. Read the baggage rules

Because baggage rules are strictly applied at Schiphol, passengers are advised to double-check the amount allowed for their journey according to their ticket conditions. This is stated in their booking details and on KLM.com. Hand luggage that is too big or too heavy must be checked in. Liquids may be carried in hand luggage, if brought in quantities of up to 100 ml and a total of 1 litre packed in a sealable plastic bag. KLM also recommends reading the list of prohibited articles on KLM.com.

4. Be at the airport well in time

Passengers departing from Amsterdam to destinations in Europe are advised to be at Schiphol Airport at least 2 hours before departure. Prior to departure of intercontinental flights, 3 hours are recommended.Departure halls 1 and 2 open every day at 4.30 AM.Schiphol has several departure halls, so KLM recommends checking in advance where the journey begins:

* Between July 6 and August 20 2017 check-in for intercontinental flights to the Caribbean, Paramaribo, Cape Town and Johannesburg may sometimes be in Departure hall 1. The information screens at the airport always show the correct check-in location.

5. Go to the gate at boarding time

The information screens at Schiphol airport show when boarding starts. It is important to be at the gate at the time indicated. For all KLM flights, the gate will close 15 minutes before departure. Anyone arriving at the gate after closing time will not be able to board anymore.Transferring passengers at Schiphol are advised to first go through customs and security checks. After that, one can still shop at the airport if boarding for the connecting flight has not yet started.

6. Maximum occupancy

Amsterdam Airport Schiphol is responsible for staffing the security filters. KLM and Schiphol have agreed that all filters will be staffed to a maximum by deploying extra personnel. Plans are also underway to ensure optimum deployment of K-MAR border police at passport control.

SkyPriority

For SkyPriority customers at Schiphol the usual benefits of their membership level or travel class apply. KLM is aware of the increased busyness and does everything possible to minimize the inconvenience caused by this. Unfortunately, KLM cannot entirely prevent queues forming in SkyPriority rows and areas. Therefore, these travellers are also advised to be at the airport at least 2 hours (flights within Europe) or 3 hours (intercontinental flights) before departure.

Customer care

KLM customer care staff at all channels are prepared for receiving more questions and requests. They will do their utmost to serve and help travellers to experience a comfortable journey. Naturally, in case of delays, passengers will be rebooked and/or compensated according to KLM rules.With these additional measures, staff at KLM and its partner airlines are ready to take care of all customers.

For current information about the busy summer at Schiphol Airport, go to: https://www.klm.com/travel/nl_en/prepare_for_travel/up_to_date/flight_update/important_information_schiphol_summer_2017.htm

The KLM codes will be added to eight destinations in the Winair network: Saba, St. Eustatius, St. Barts, Tortola, St. Kitts, Nevis, Antigua and Dominica.

KLM’s ambition to be the most customer-centric European airline, led to the development of a device that expands the service of its crew beyond planes and airport. KLM crew filled the KLM Care Tag with hundreds of practical tips about the city of Amsterdam. Not the standard tourist tips, but insightful tips ranging from busy intersections with a lot of cyclists, where and how to lock your bike and when you have to watch out for pickpockets. But also more lighthearted tips such as where to taste local food for free, where to see great street art or where to rent a bike or boat. With the Care Tag you always have someone that guides you through the city.

Busy Amsterdam

Over the last couple of years Amsterdam has rapidly become one of the most popular tourist destinations in the world. January this year for the first time over 1 million people visited the city. By the year 2025 this will increase with 30%. Together with Paris and Lisbon it hosts the most visitors per inhabitant in Europe.

Limited availability

The KLM care tag can only in September be ordered online for free by passengers who travel to Amsterdam. Passengers who are interested, can simply order it, but availability is limited. The first batch of Care Tags will only be available in English but later this year there will be more Care Tags available in Chinese, Portuguese, German and Russian.

Interested in reading more about Amsterdam, click on the link KLM Blog.

“Anytime For You” will be offered at no extra cost to KLM’s World Business Class passengers. The service concept will be phased in on various flights and, from October 2017, will also be offered on a second route, which has yet to be determined.

If you’d like to learn more about the arrival procedure for the new Embraers, take a look at the video clip below.

Thanks to its performance, the group is also leader of the entire “Transport and leisure” sector for the third time. This recognition is awarded to the 19 most sustainable companies worldwide, each in their own sector.

“This recognition of our commitment rewards the efforts made by everyone at Air France and KLM worldwide. It is an honour for us to receive this recognition” declared Pierre-Henri Gourgeon, CEO of Air France-KLM.

“Sustainability of a company is found in the right balance between People, Planet and Profit. The fact that we are working hard on this, is again recognised by our no. 1 position in the airline sector. We intend to continue to be a reference in terms of sustainable development in our sector” added Peter Hartman, President and CEO of KLM.

Aware of its corporate social responsibility, Air France-KLM has for many years been committed to reducing its environmental impact, to implement a responsible social policy, contribute to regional development, while offering its customers a quality service and innovative products. In 2010-11, the group has made progress in areas such as the development of sustainable biofuels, the implementation of recycling uniforms and meals trays served on board, as well as supporting several humanitarian projects.

Both the DJSI World and DJSI Europe indexes, references in the field of extra-financial indexes, select the leading companies every year in terms of social responsibility, following a review process conducted by the Swiss group SAM (Sustainable Asset Management Indexes GmbH). The Dow Jones Sustainability Index World groups 10% of the leading companies, among 2,500 international companies.

The Air France-KLM group has been part of the DJSI since 2005 and is also part of the extra-financial indexes Aspi Eurozone, Ethibel Sustainability Index (ESI) Excellence Global and FTSE4Good.

AIR FRANCE KLM’s sustainable development report for 2010-11 can be consulted online at www.airfranceklm.com.