KLM Newsroom

Holland at Home: welcome to Rijksmuseum

Thu, 25 Jun 2020 18:28:04 +0200

Ever wondered what a painting would sound like? KLM brings you a unique 8D sound experience from the Rijksmuseum, where we show you a glimpse of the history of the Netherlands via our favourite works of art.

KLM and the Rijksmuseum present five “artful” wines

Fri, 27 Sep 2019 10:43:50 +0200

In 2019, KLM Royal Dutch Airlines marks its 100^th anniversary, while the Rijksmuseum in Amsterdam marks the 350^th anniversary of Rembrandt van Rijn’s death, with the Year of Rembrandt. KLM and the Rijksmuseum will jointly celebrate these momentous milestones by presenting five unique “Night Watch Wines”.

Every wine label features an iconic detail from Rembrandt’s masterpiece “The Night Watch”, which he completed in 1642. In October 2019, the wines will be served to KLM’s World Business Class passengers on intercontinental flights.

In mid-2019, the Rijksmuseum launched Operation Night Watch, the biggest and most diverse research and restoration project of Rembrandt’s masterpiece ever undertaken. The research includes high-resolution photography and multiple advanced imaging methods. A total of more than 10,000 super-high-resolution photos will be made, which will allow unique details to be analysed.

Shiraz 2018 - W.O. Coastal Region – South Africa (Boschendal)

Merlot 2018 – Valle del Rapel – Chile (Lapostolle)

Chardonnay 2018 – Pays d’Oc – France (Abbots Delaunay)

Crianza 2016 – Rioja – Spain (Beronia)

Sauvignon Blanc 2019 – Mendoza – Argentina (Perdriel)

KLM serves unique wines with Dutch Masters labels

Thu, 26 Apr 2018 09:54:14 +0200

The paintings featured on the labels of these exceptional bottles of wine include The Little Street (Het Straatje) by Johannes Vermeer and Girl in a Large Hat (Meisje met een Brede Hoed) by Caesar Boëtius van Everdingen. Each wine is associated with a painting that reflects the flavour of the wine. For instance, Girl in a Large Hat represents a fresh Esterházy Grüner Veltliner wine.

The five Spring wines were selected by KLM’s own Wine Panel for World Business Class. The panel tests the wine’s quality, paying special attention to the change in taste that occurs at high altitude.

KLM enjoys bringing its passengers in touch with the richness of the Dutch culture through its products and services. The partnership between the Activin Wine Group and the Rijksmuseum contributes towards this aim.

On the Dining in Business Class page, you can find more information about the offering on board. You can also take a look at the special wine menu.

Masters from the Rijksmuseum on KLM World Business Class wines

Thu, 20 Jul 2017 08:00:00 +0200

The organisers – Activin Wine Group, the Rijksmuseum and KLM – welcomed a number of journalists to the museum to mark this unique collaboration between KLM and the Rijksmuseum. Among the paintings on the labels are Johannes Vermeer’s “The Milkmaid” and Rembrandt van Rijn’s “The Syndics”. The masterpieces depicted on the wine labels are on display in the Rijksmuseum.

The Rijksmuseum Amsterdam is the Netherlands’ leading historical art museum, taking visitors on a journey through famous Dutch art and historical treasures; from the Middle Ages to Mondriaan. In June 2017, the museum welcomed its 10 millionth visitor since it reopened in 2013 following a full renovation. KLM is partner in transport to the Rijksmuseum.

The five wines originate from leading vineyards such as Boschendal (South Africa) and Lapostolle (Chile). With these unique wine labels, KLM hopes to whet the appetites of its World Business Class passengers for Dutch culture and to encourage them to visit the Rijksmuseum, where they can marvel at the actual paintings.