<![CDATA[KLM Newsroom]]> https://news.klm.com/ en Tue, 08 Sep 2026 06:41:14 +0200 Wed, 17 Oct 2018 10:54:06 +0200 <![CDATA[KLM Newsroom]]> https://content.presspage.com/clients/150_162.jpg https://news.klm.com/ 144 KLM's 'Tune into your Travel’ makes waiting more pleasant https://news.klm.com/klms--tune-into-your-travel-makes-waiting-more-pleasant/ https://news.klm.com/klms--tune-into-your-travel-makes-waiting-more-pleasant/304401To make waiting at airports more pleasant, KLM Royal Dutch Airlines has launched “Tune into your Travel”. This augmented-reality (AR) travel channel – the first of its kind – is designed to get passengers in the mood for their trip.

]]>Using the Facebook camera on their smartphone, passengers waiting at the airport have easy access to this new addition to KLM’s AR services on social media. With the camera on the back, passengers can explore various travel landscapes, following animated characters dancing to music. With the camera on the front, passengers can apply all sorts of entertaining face filters, allowing them to interact with images, music and sound effects activated by their own movements.

KLM at the forefront of AR applications

This AR technology presents a world of opportunity that KLM is putting to good use for its passengers. Having recently launched the AR hand baggage check in the KLM app and in KLM Messenger, “Tune into Your Travel” is the latest addition to KLM’s range of AR services.

Head over to KLM in Messenger to get in the mood for your trip. You’ll find “Tune into your Travel” in the menu under “Fun Stuff”.

Click here to try “Tune in to Your Travel”!

]]> Wed, 17 Oct 2018 14:00:00 +0200 https://content.presspage.com/uploads/162/500_frame-02-2000x1200.png?10000 https://content.presspage.com/uploads/162/frame-02-2000x1200.png?10000 KLM’s Augmented Reality hand baggage check now available in Messenger https://news.klm.com/klms-augmented-reality-hand-baggage-check-now-available-in-messenger/ https://news.klm.com/klms-augmented-reality-hand-baggage-check-now-available-in-messenger/303251As of today, it will be very easy for all KLM passengers in Messenger to see whether their hand baggage is of the correct size. KLM Royal Dutch Airlines is using Augmented Reality (AR) for this new service.

]]>From now on, the service is widely available for iPhone users (6s or above) in KLM’s Messenger. KLM’s AR hand baggage check uses a transparent, virtual KLM suitcase that is placed in reality on an actual suitcase to indicate whether the dimensions are appropriate for overhead compartments. This makes it easy for passengers to check, in the comfort of their home, whether their hand baggage is of the correct size. Earlier this month, the service was launched in the KLM App (iOS).

AR technology next step on Messenger

Earlier this year, Messenger announced that it would make AR technology available in closed beta on its platform. KLM is now one of the few companies worldwide to build an experience using AR in Messenger. KLM will continue to develop and improve the service in the future, so that it grows in line with the latest AR technology available.

To try the new experience, go to KLM on Messenger. You can find the AR hand baggage check in the menu under Plan & Book.

The video below shows how the AR hand baggage check works.

]]> Tue, 02 Oct 2018 15:35:39 +0200 https://content.presspage.com/uploads/162/500_klm039sarhandbagagecheck.jpg?10000 https://content.presspage.com/uploads/162/klm039sarhandbagagecheck.jpg?10000 KLM welcomes BlueBot (BB) to its service family https://news.klm.com/klm-welcomes-bluebot-bb-to-its-service-family/ https://news.klm.com/klm-welcomes-bluebot-bb-to-its-service-family/232583Book a ticket in a conversational way via a service bot on KLM’s MessengerAs of today, KLM customers can book a ticket on Messenger with the help of artificial intelligence. KLM’s new service bot is called BlueBot (BB). On behalf of KLM, BB helps customers on Messenger in a conversational way to book a ticket. With this kind of artificial intelligence, customers can easily book a ticket without the intervention of a KLM agent.

]]>BB is self-learning and has her own personality: helpful, friendly, professional and edgy. She finds her footing in artificial intelligence connected to KLM technology. BB is supported by 250 human service colleagues. Whenever she isn’t able to help customers further, she will refer them to one of her human service colleagues. BB will soon be able to offer more services and be compatible with different digital channels, including voice.

About KLM and Social Media

Since 2009, KLM has gained a reputation for being a pioneer in the field of social media services and campaigns. KLM has over 25 million fans and followers on various social media platforms. Through these channels, KLM receives over 100,000 mentions every week, 16,000 of which are questions or remarks. These are personally answered by more than 250 service agents, who form the world’s largest, dedicated social media team. On WhatsApp, Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk, KLM offers its customers a 24/7 one-stop-shop in nine different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean. During office hours, KLM also offers services in Italian. KLM was the world’s first airline to offer customers the option of receiving flight documents and status updates via WhatsApp, Messenger and Twitter, and the first Western airline to offer this via WeChat.

bb.klm.com

]]> Tue, 26 Sep 2017 12:30:00 +0200 https://content.presspage.com/uploads/162/500_bb-1080x594.png?10000 https://content.presspage.com/uploads/162/bb-1080x594.png?10000 KLM takes next strategic social media step with WeChat Pay https://news.klm.com/klm-takes-next-strategic-social-media-step-with-wechat-pay/ https://news.klm.com/klm-takes-next-strategic-social-media-step-with-wechat-pay/222557KLM first non-Chinese airline to offer WeChat Pay As of today, KLM Royal Dutch Airlines offers her customers the opportunity to pay for tickets and ancillaries via WeChat Pay on KLM.com and WeChat. KLM is the first non-Chinese airline to offer this payment option on the number 1 social media platform in Mainland China.

]]>WeChat has over 963 million monthly active users of which 600 million have activated WeChat Pay. This is a payment feature integrated into the WeChat app, which makes it possible for users to complete payment quickly with smartphones without leaving the platform. WeChat Pay is accepted pretty much everywhere you go within China and over 40% of all mobile transactions is being executed this way. The service is available for all users that have a Chinese bank account.

Paying for a KLM ticket has become simple: once a passenger booked a ticket on KLM.com via desktop, and chooses WeChat as the preferred payment option, a QR code appears. Users scan this code which refers them to WeChat Pay, the money is amortized and a successful payment is done. If a customer booked a ticket on mobile or via the WeChat app, and chooses WeChat as the preferred payment option, the customer is automatically referred to WeChat Pay and able to pay for the ticket easily. Users need to bind their bankcard only once to use WeChat Pay.

KLM on WeChat
KLM opened a WeChat account in 2014 offering her Chinese passengers service, brand content and commercial offers via the platform. Since May 2017, KLM customers have the choice to receive their booking confirmation, check-in notification, boarding pass and flight status updates via WeChat. So far nearly 25% of all Chinese KLM customers booking online, receive their flight info via WeChat. KLM gets over 8000 servicing questions a week, mainly in Simplified Chinese.

About KLM and Social Media
Since 2009 KLM gained a reputation as an initiator and pioneer in the area of social media services and campaigns in the social landscape. In April 2017, KLM had over 25 million fans and followers on various social media platforms. Through these channels, KLM receives over 100,000 mentions every week, 15,000 of which are questions or remarks. These are personally replied to by 250 service agents, forming the world’s largest dedicated social media team. On Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk (Korean) KLM offers her customers a 24/7 one-stop-shop in 9 different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean. During office hours KLM also services in Italian. KLM was the first airline worldwide to offer customers the option to receive flight documents and status updates via Messenger. KLM also offers this service on Twitter and WeChat.

]]> Thu, 24 Aug 2017 08:30:00 +0200 https://content.presspage.com/uploads/162/500_klm-chinese-city-900x500-chi-n-2.jpg?10000 https://content.presspage.com/uploads/162/klm-chinese-city-900x500-chi-n-2.jpg?10000 Prestigious awards for innovative KLM https://news.klm.com/prestigious-awards-for-innovative-klm/ https://news.klm.com/prestigious-awards-for-innovative-klm/186355Amstelveen 21 April 2017 – Yesterday KLM Royal Dutch Airlines won the Grand SpinAward 2017. This prize is awarded to the organisation that has, in the past year, had the most impact on the Dutch digital landscape. The panel of judges lauded KLM’s “courageous approach to change and innovation”.

Last week, KLM also won several other prestigious awards, including a Customer Centric DNA Award and two Bronze Lamp Awards at the 50th edition of the ADCN Awards. The cherry on top came with KLM’s nomination for a Webby Award, which are the Oscars of the internet. Winners will be announced on 25 April 2017, with the awards ceremony to be held in New York on 15 May 2017.

]]>SpinAwards

Besides the Grand SpinAward, KLM won two silver awards for its digital magazine KLM iFly, in the categories ‘website’ and ‘design’. It also won a gold award in the category ‘digital service idea’ and a silver award in the category ‘innovation’ for KLM’s Messenger service.

Customer Centric DNA Awards

On 13 April 2017, at a Customer Centric DNA Awards ceremony in Utrecht, KLM was acknowledged as the most customer-centric organisation in the Public Transport category.

The CCDNA Awards offer insight into the most customer-centric organisations in the Netherlands. The winners of the 2017 CCDNA awards are selected by way of a benchmark study, which relies on the evaluations of consumers themselves, rather than the assessment of a panel of experts.

ADCN Awards

Also on 13 April 2017, KLM won two ADCN Awards (for advertising, design and creativity in the Netherlands) at a ceremony held in the Carré Theatre in Amsterdam. KLM won two Bronze Lamp Awards in the Advertising category, for its campaigns “Bonding Buffet” and “Nachtjeslampje”.

]]> Fri, 21 Apr 2017 15:25:33 +0200 https://content.presspage.com/uploads/162/500_spinawardsgoed.jpg?10000 https://content.presspage.com/uploads/162/spinawardsgoed.jpg?10000 One emoji to help you on your way in unknown places https://news.klm.com/one-emoji-to-help-you-on-your-way-in-unknown-places/ https://news.klm.com/one-emoji-to-help-you-on-your-way-in-unknown-places/176092KLM takes next step on MessengerKLM Royal Dutch Airlines is taking a next step on Messenger by introducing a new emoji service that makes it easy to find your way in an unknown city or country. 

]]>Looking for the nearest ATM or train station? Simply send the matching emoji to KLM, share your current location and KLM instantly replies with the nearest address. And what about an Italian restaurant? The emoji pizza slice and your location are enough to help you on your way. It’s all explained in the video. 

KLM’s new service on Messenger is available to everybody worldwide. For more information, please visit www.klm.com/messenger.

About KLM and Social Media
Since 2009 KLM gained a reputation as an initiator and pioneer in the area of social media services and campaigns in the social landscape. In February 2017, KLM had over 24 million fans and followers on various social media platforms. Through these channels, KLM receives more than 100,000 mentions every week, 15,000 of which are questions or remarks. These are personally replied to by our 250 service agents, forming the world’s largest dedicated social media team.. On Facebook, Messenger, Twitter, LinkedIn, Instagram, WeChat and KakaoTalk KLM offers her customers a 24/7 one-stop-shop in 9 different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japaneseand Korean. In recognition of these efforts, SocialBakers voted KLM the “World’s Most Socially Devoted Brand” for four consecutive years from 2011 to 2014.

]]> Wed, 01 Mar 2017 10:29:39 +0100 https://content.presspage.com/uploads/162/500_klm-messenger-emoji-business-2.jpg?10000 https://content.presspage.com/uploads/162/klm-messenger-emoji-business-2.jpg?10000 KLM and Facebook Messenger take next strategic step in social media service’ https://news.klm.com/klm-and-facebook-messenger-take-next-strategic-step-in-social-media-service/ https://news.klm.com/klm-and-facebook-messenger-take-next-strategic-step-in-social-media-service/120721As of today, KLM Royal Dutch Airlines offers its customers around the world booking and check-in confirmation, boarding pass and flight status updates via Facebook Messenger. This makes information easy to find in a single place, so it’s available at the airport, en route or at home. Any questions? Customers can contact KLM’s social media service agents directly via Messenger.

]]>The roll out starts today and the service will be more widely available in the coming days and weeks. KLM will be the first global airline to provide these services on Messenger.

This marks the latest expansion of Messenger for Business, as first announced last year. 

The new Messenger service will be available to all KLM customers who book tickets via KLM.com and opt to receive information via Messenger. KLM has over 15 million fans on Facebook.

About KLM and Social Media
Since 2009 KLM gained a reputation as an initiator and pioneer in the area of social media services and campaigns in the social landscape. Every week, KLM receives over 100,000 mentions on social media, 10,000 of which are questions or remarks. These are personally replied to by our 200 service agents, forming the world’s largest dedicated social media team. KLM offers customers a 24/7 one-stop-shop in 13 different languages: Dutch, English, German, Spanish, Portuguese, Italian, French, Norwegian, Russian, Japanese, Chinese, Korean and Thai.

]]> Wed, 30 Mar 2016 15:00:00 +0200 https://content.presspage.com/uploads/162/500_check-inreminder.png?10000 https://content.presspage.com/uploads/162/check-inreminder.png?10000