There will be even more activities alongside the tournament. The Golf Academie will offer free golf lessons and children will be able to enjoy the RAAK Golf and Amusement park. Do you prefer good food? Take a walk past the food trucks to get a surprising selection of cuisines.

A world’s first: Beat the Pro
What’s more the KLM Open is offering a world première in the form of “Beat The Pro”. For the first time in the tournament’s history, amateurs can go head-to-head with professional golfers. They will have that opportunity on two days of the tournament – on Thursday 8 September and Saturday 10 September. The event will take place at the course’s 14^th hole, which will be transformed into a veritable stadium complete with stands, a bar, and live music. In contrast with standard practice on the other holes, the audience will be encouraged to cheer the pros and their competitors on as noisily as they like.

Find more information about the KLM Open.

During the KLM Open, KLM also organises a selection of seminars for its business relations, varying from Dutch entrepreneurs to Chinese business relations living and working in the Netherlands. “At least a third of our frequent flyers play or are interested in golf. The tournament provides KLM with a platform to engage in dialogue with our business partners and customers in an informal atmosphere,” says Harm Kreulen, Director KLM The Netherlands.

‘Putt’ your World Deal
Visitors can ‘putt’ their favourite World Deal at the KLM Square to stand a chance of winning two tickets to one of many exciting destinations, including Bonaire and Curacao. Illusionist Victor Mids will also be performing at the KLM Square on Friday, Saturday and Sunday.

Special admission prices
On Thursday and Friday, students and NGF members in the 65+ category can gain entry to the KLM Open at a price of only €10. And a special daily rate will be offered to families this year. For example, family tickets will be available on Thursday for only €30.

For more information: www.klmopen.nl

Joost Luiten (27) has been a professional golfer since 2006 and, currently occupying 62nd place in the Official World Golf Ranking, he is the highest ranked Dutch golfer ever. He won twice in the European Tour: the Iskandar Johor Open in Malaysia in 2011 and the Lyoness Open last June in Austria. He is ranked among Europe’s Top 20 players. Joost Luiten is currently the Ambassador for the KLM Open.

KLM has long been an enthusiastic supporter of the golf sport and sees its sponsorship of Joost Luiten as another step towards deepening its active level of involvement in the sport. KLM has been the title sponsor of the KLM Open since 2004. With this sponsorship initiative, KLM hopes to make an important contribution to Joost’s position in the Official World Golf Ranking.

Harm Kreulen, Managing Director KLM Netherlands: “KLM is proud of its Dutch roots. This is expressed in many aspects of our products and services. Sponsoring Joost, the best golfer heralding from the Netherlands, ties in well with this. We are proud to be associated with Joost in his drive to improve his international ranking as a top golfer. Given his present condition, we are confident that he will perform well at the highest international level, as well as serving as a great inspiration for all golf enthusiasts in the Netherlands.”