KLM has more than 10 million fans and followers on social media. KLM has more than 6 million fans on Facebook, and crossed the 1 million follower mark on Twitter last month. KLM receives more than 35,000 mentions a week on social media, around 4,500 of which are queries, which are handled by 130 service agents, who are available 24/7. Customers can contact KLM in one of ten different languages: Dutch, English, German, Spanish, Portuguese, Italian, French, Norwegian, Russian and Japanese.

Meet & Seat facilitates contact with fellow travellers who have the same background or interests, making air travel even more stimulating for KLM passengers. They can find out whether someone they know will be travelling on the same flight, or discover who else will be attending the same conference in the USA, for example. Through Meet & Seat they might arrange to have a coffee before their flight, select adjoining seats or decide to share a taxi afterwards.

Passengers can only see other Meet & Seat participants after linking their Facebook or LinkedIn profile to their flight. They can decide what personal information from their Facebook or LinkedIn account they would like to share with other passengers.

Meet & Seat is available using Manage My Booking on intercontinental flights only. Passengers can choose their seat via Manage My Booking from 90 days until 48 hours before departure, and therefore easily make contact with fellow travellers.

KLM Meet & Seat starts with a pilot project on flights from Amsterdam to San Francisco, New York and São Paulo. Shortly afterwards, it will roll out to other intercontinental destinations.