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                    <title><![CDATA[KLM Newsroom]]></title>
                    <link>https://news.klm.com/</link>
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                    <language>en</language>
                    <lastBuildDate>Wed, 09 Sep 2026 06:36:50 +0200</lastBuildDate>
                    <pubDate>Thu, 08 Oct 2015 10:40:21 +0200</pubDate>
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                        <title>KLM launches unique trial on social media</title>
                        <link>https://news.klm.com/klm-launches-unique-trial-on-social-media/</link>
                        <guid>https://news.klm.com/klm-launches-unique-trial-on-social-media/</guid><pp:caseid>91045</pp:caseid><pp:subtitle>FlightFunding explores the power of millions of followers</pp:subtitle><pp:summary><![CDATA[<p>KLM Royal Dutch Airlines is set to become the first airline in the world to open its social media channels for a unique trial project called FlightFunding. Today, Juanita, from the town of Schijndel in the southern Netherlands,&nbsp;will be given 24 hours to fund her dream flight to Canada with the aid of KLM&rsquo;s many millions of followers on social media. With this experiment, KLM will explore the power of its social network.</p>
]]></pp:summary><description><![CDATA[<p>KLM has long been a frontrunner in the field of social media, launching award-winning campaigns such as&nbsp;<a href="https://youtu.be/t_OAkvVXGgg">KLM Surprise</a>, <a href="https://www.youtube.com/watch?v=8JCaI8qjXrs">Live Reply</a>, <a href="https://www.youtube.com/watch?v=dosrsAy4ENY">Must See Map</a> en <a href="https://www.youtube.com/watch?v=NK-T_t166TY">Lost & Found</a>. Since 2010, KLM has also offered its passengers 24/7 travel assistance via social media, in 14 different languages. Every week, more than 150 social media agents respond to around 70,000 queries from KLM&rsquo;s customers and fans. Some of these queries come from people who dream of travelling, but cannot afford a ticket.</p>

<p>&ldquo;So the webcare team chose the request&nbsp;of Juanita&rsquo;s&nbsp;co-workers and family in a raffle.&nbsp;She hasn&rsquo;t seen her family in Canada in years. She hasn&rsquo;t been able to hold her five-year-old grandson even once.&nbsp;She was saving up for a trip to&nbsp;Canada. But, as a result of some sad personal circumstances, she has lost that chance.&rdquo;</p>

<p>Vogel-Meijer: &ldquo;Trial and error has played an important part in establishing KLM&rsquo;s leading position in social media. FlightFunding really is an experiment. Today Juanita&rsquo;s appeal has been posted on KLM&rsquo;s social media channels. Everyone can make their donation on flightfunding.com.</p>

<p>Surely 12 million fans worldwide should be enough to attract sufficient donations to cover the price of a ticket? But we are well aware that not every experiment is a success. We are very much looking forward to the results.&rdquo;</p>

<p>This creative concept was developed in collaboration with Code D&rsquo;Azur.</p>

<p><em>You can make donations via <a href="https://flightfunding.klm.com/" target="_blank">flightfunding.com</a>.</em></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Karlijn Vogel-Meijer, manager at KLM Social Media]]></pp:quotename>
                    <pp:quotetext><![CDATA[We would love to help everyone, of course, but sadly this is simply not an option for a business dependent on the sale of tickets. The FlightFunding concept arose from a deep-seated wish to help people make their dreams come true. This social media experiment will allow KLM to assess how its social network responds to appeals of this kind.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[launches,social media,klm,flightfunding]]></category>
            <pubDate>Thu, 08 Oct 2015 10:40:21 +0200</pubDate>
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                        <title>SkyTeam launches iPhone App for passengers</title>
                        <link>https://news.klm.com/skyteam-launches-iphone-app-for-passengers-en/</link>
                        <guid>https://news.klm.com/skyteam-launches-iphone-app-for-passengers-en/</guid><pp:caseid>3508</pp:caseid><pp:subtitle>Passengers can access useful and updated travel information ‘on the go’</pp:subtitle><pp:summary><![CDATA[<p>
	SkyTeam has officially launched an innovative new mobile offering to all passengers traveling with any of its thirteen member airlines.</p>
]]></pp:summary><pp:boilerplate><![CDATA[<p>
	<strong>About KLM</strong><br />
	KLM Royal Dutch Airlines was founded in 1919, making it the world&rsquo;s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs &ndash; Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.</p>
<p>
	In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.</p>
<p>
	KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.</p>
<p>
	<strong>About SkyTeam</strong><br />
	SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.</p>
<p>
	<a href="http://www.klm.com/travel/nl_nl/index.htm">klm.com</a>&nbsp;|&nbsp;<a href="http://www.airfrance.com/indexCOM.html">airfrance.com</a>&nbsp;|&nbsp;<a href="http://www.facebook.com/KLM">facebook klm</a>&nbsp;|&nbsp;<a href="http://mobile.twitter.com/klm">twitter klm</a>&nbsp;|&nbsp;<a href="http://blog.klm.com/">blog.klm</a>&nbsp;|&nbsp;<a href="http://www.skyteam.com/">skyteam.com</a>&nbsp;|&nbsp;<a href="http://www.facebook.com/skyteam" target="_blank">skyteam-facebook</a>&nbsp;|&nbsp;<a href="http://www.youtube.com/user/skyteam" target="_blank">skyteam-youtube</a></p>
]]></pp:boilerplate><description><![CDATA[<p>The SkyTeam iPhone App contains a variety of highly useful features for today&rsquo;s traveler, including worldwide airline flight schedules, flight status, weather information with seven-day forecasts, notifications to users of updates and changes, an airport locator and important contact phone numbers. The eSkyGuide also provides the ability to look up flight schedules in Flight Mode when internet access is disabled.</p><p>&ldquo;The SkyTeam App confirms SkyTeam&rsquo;s ongoing commitment to accelerating product and service developments to meet our global travelers&rsquo; need for seamless travel&rdquo;, says Mauro Oretti, SkyTeam&rsquo;s Vice President Sales and Marketing. &ldquo;It helps our customers get to where they need to be by providing useful and updated travel information from our members.&rdquo;<br />The SkyTeam app for the iPhone and iPad is available for free on the iTunes App Store. Blackberry and Android users will have access to the App within the next two months.</p>]]></description><category><![CDATA[skyteam,launches,iphone,app,passengers]]></category>
            <pubDate>Wed, 19 Jan 2011 01:00:00 +0100</pubDate>
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