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                    <title><![CDATA[KLM Newsroom]]></title>
                    <link>https://news.klm.com/</link>
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                    <language>en</language>
                    <lastBuildDate>Tue, 08 Sep 2026 14:58:25 +0200</lastBuildDate>
                    <pubDate>Thu, 27 Oct 2022 10:01:47 +0200</pubDate>
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                        <title>KLM wins APEX World Class Award 2023</title>
                        <link>https://news.klm.com/klm-wins-apex-world-class-award-2023/</link>
                        <guid>https://news.klm.com/klm-wins-apex-world-class-award-2023/</guid><pp:caseid>540744</pp:caseid><pp:summary><![CDATA[<p><span style="background-color:white;"><strong>For the second year in a row, KLM (including KLM Cityhopper) again won the APEX World Class Award.</strong></span><span> <strong>This special recognition is awarded by customers and the industry for performance in relation to themes including safety, customer well-being and sustainability. Hospitality and personal contact are also key factors. The prestigious award is presented annually by the Airline Passenger Experience Association (APEX), which evaluates passenger perceptions. Winners are chosen on the basis of worldwide audits and consumer reviews. The airlines must already carry a five-star rating.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>The World Class Award reflects service, guest experience, safety and sustainability performance. KLM aims to excel in all these areas in its interaction with customers. As reported by the panel of judges: “The experiences on the ground, in the lounges and during the numerous audit flights were impressive.</span><span style="background-color:whitesmoke;"><span> KLM employees were sincere, friendly and helpful towards all their guests. We experience these qualities as an integral part of the KLM service culture.”</span></span></p><p><span style="background-color:white;">APEX is the largest international organisation when it comes to passenger perceptions related to airlines and has developed into a renowned research and rating organisation. This year’s World Class Award was given to eight airlines. Alongside KLM, this included Japan Airlines, Qatar Airways, Emirates, Xiamen Airlines, Singapore Airlines, Saudia and Turkish Airlines. To stand a chance of winning a World Class Award, an airline must already carry a five-star rating.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Boet Kreiken, EVP Customer Experience]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i><strong>Given the operational challenges of the past year at Amsterdam Airport Schiphol&nbsp; and within KLM/KLC, coupled with fierce competition, we’re truly honoured that KLM has again been recognised with the World Class Award. We work hard to carry our customers to their destinations safely and comfortably. Sustainability is also an important part of our entire customer journey. Other initiatives include purchasing new, more efficient aircraft, reducing weight where possible and investing in more sustainable fuel. The fact that passengers and the professional panel of judges rate us so highly comes as a wonderful compliment for all KLM employees and motivates us to continue to improve our products and services for all our customers. The recent launch of KLM’s Premium Comfort product serves as a good example here.</strong></i>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[klm,APEX,KLM Royal Dutch Airlines,klm nederland,klm cityhopper,awards,Award]]></category>
            <pubDate>Thu, 27 Oct 2022 10:00:00 +0200</pubDate>
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                        <title>Dutch tournament on European Tour now called Dutch Open</title>
                        <link>https://news.klm.com/dutch-tournament-on-european-tour-now-called-dutch-open/</link>
                        <guid>https://news.klm.com/dutch-tournament-on-european-tour-now-called-dutch-open/</guid><pp:caseid>461878</pp:caseid><description><![CDATA[<p><span><span><span><b>The Dutch tournament on the European Tour, the KLM Open, was cancelled in 2020 due to the Covid-19 pandemic. This year, the 101st edition of this international tournament will take place in the Netherlands under the name, the Dutch Open, with namesake KLM taking on a different role. If this prestigious event gets the greenlight, the Dutch Open will be played from 16 to 19 September at Bernardus Golf in Cromvoirt.</b></span></span></span></p><p><span><span><span>KLM is taking a step back but will remain affiliated with the tournament as a business partner. &ldquo;The tournament has become a very effective and integral part of KLM&rsquo;s commercial operations, just like running and the arts and culture,&rdquo; says Harm Kreulen, Director of KLM Netherlands. &ldquo;It&rsquo;s a platform for dialogue with customers and business associates and will remain so, but KLM has decided to play a more modest role this year due to the situation in which we find ourselves.&rdquo;</span></span></span></p><p><span><span>As Covid-19 is still a factor, the Dutch Open will of course be organised in compliance with the guidelines of the RIVM (the Netherlands&rsquo; national public health authority) as they apply in September. Organiser TIG Sports and Bernardus Golf are doing everything possible to guarantee a safe and successful tournament for players, visitors, partners and local residents.</span></span></p>]]></description><category><![CDATA[Products &amp; Services,Dutch Open,golf,klm,klm nederland,european tour,KLM open]]></category>
            <pubDate>Thu, 17 Jun 2021 10:00:00 +0200</pubDate>
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