KLM Newsroom

HOLLAND HERALD MARKS KLM’S 100th ANNIVERSARY WITH THREE DIFFERENT COVERS

Tue, 01 Oct 2019 09:08:23 +0200

To mark the 100^th anniversary of KLM Royal Dutch Airlines, our iconic inflight magazine Holland Herald will publish a special festive issue with three different covers. The centenary edition, with covers designed by leading Dutch artists, will be available in all KLM aircraft and business lounges from 26 September. The covers will also be on show at Dutch Design Week in Eindhoven from 19-27 October.

KLM and Hearst Create, which handles the concept and realisation of Holland Herald, arranged special cover project together with Dutch Design Week. Design studio RiveRoshan, artist Paco Raphael and graphic designer Suzanne Bakkum each created their own cover with their own unique interpretation of KLM’s anniversary, our home base Amsterdam, and “Dutchness and Aviation”. And of course it’s not just the covers of this special edition of Holland Herald that are festive, but also the contents, which include a historical short story by leading Dutch author Ronald Giphart, about the first KLM flight to Batavia (now Jakarta, Indonesia).

“We really wanted to make a big splash with Holland Herald in celebration of KLM’s centenary,” says KLM Media Manager Daphne Hoogenboom. “I think we’ve truly succeeded in terms of the superb content we’ve created. This is a wonderful gift for our passengers on board. The fact that we’ve hooked up with leading Dutch artists to create the three covers makes it all the more festive.”

Content Director Alexandra de Jong of Hearst Create said the following about the jumbo centenary edition of Holland Herald: “We really wanted to create something special for KLM’s 100^th anniversary. Because the festivities coincide with Dutch Design Week in October, it seemed like a good idea to commission a KLM cover design from three talented Dutch artists whose work will also be on show at Dutch Design Week. And of course we hope that all 2.9 million passengers who fly KLM every month will get a lot of enjoyment and travel inspiration from this special edition of Holland Herald.”

KLM’s Holland Herald wins two international Content Marketing Awards

Tue, 30 Jul 2019 10:00:00 +0200

With its unique imagery and striking monthly features, including an extended interview with a leading Global Citizen, as well as original reports on popular and less well-known destinations, KLM’s inflight magazine Holland Herald inspires and informs 2.9 million passengers every month.

Judges’ report

The judging panel of the Content Marketing Awards said the following about Holland Herald in its report for the Best Overall Editorial – Print: “From cover to cover, the content in your publication is so compelling and the design so pleasing that readers will want to absorb every word, linger on every layout. Show your content marketing colleagues how it’s done – and tell us how you went about it.”

The panel said the following in their report for the Hospitality/Travel Publication Award: “All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche. Travel and hospitality offer great opportunities for stunning photography and fascinating storytelling. You seize those opportunities, with a publication that’s at once fun to flip through, fascinating to read and perfectly tailored to its strategic purpose and its specific audience.”

Holland Herald is produced in cooperation with the in-house content marketing agency Hearst Create.

Holland Herald’s Golden Jubilee

Mon, 01 Feb 2016 13:41:57 +0100

Holland Herald can boast a splendid past. In the February issue, a number of former editors will reflect on their time at Holland Herald. The magazine has undergone huge changes since 1966, from primarily back-and-white beginnings, mainly concerned with promoting the Netherlands, to the full-colour, internationally oriented glossy it is today. At the end of the 1970s, Holland Herald began to take a broader outlook, shifting its focus from the largely national to the international. It’s hard to imagine KLM aircraft without the Holland Herald onboard. More than 150 different inflight magazines are published worldwide and Holland Herald, with 594 issues to its name, is the oldest.

About Holland Herald
KLM’s inflight magazine Holland Herald is published every month on a surprising theme, accompanied by articles that take a creative approach to travel, lifestyle, gadgets and interesting facts and figures. The Netherlands’ cultural diary, descriptions of KLM destinations and a catalogue of tax-fee products are published every month. Holland Herald is not only the oldest inflight magazine in the world, it is also the largest English-language magazine in the Netherlands and is published by G+J Media.

The February issue (the special jubilee edition) will be onboard KLM flights from today. More information about Holland Herald’s golden jubilee is available on the KLM blog and at www.holland-herald.com, where the latest issue is also available to read.