KLM Newsroom

KLM pours first draught Heineken beer on flight to Curaçao

Wed, 31 Aug 2016 10:07:45 +0200

KLM is today serving a special Indonesian rice table in World Business Class on flight KL735. And this, of course, requires draught beer, fresh from the tap. The aim is to use this trolley as much as possible for special flights and events.

About the draught-beer trolley
The beer that is served from the draught trolley is delivered cold to the aircraft in kegs which are enclosed in highly-insulated shells. These keep the beer at the right temperature, guaranteeing cold draught beer is on tap throughout a hot flight. A select group of cabin personnel have received special training to pour perfect beer at altitude, which in no way differs from the draught beer passengers are used to on the ground.

Innovative keg
KLM works constantly on product innovation to improve the comfort of its passengers. The development of the draught trolley is a shining example of this. It took KLM and Heineken years to develop the trolley, which carries a highly innovative keg. The “BrewLock” keg works on air pressure instead of CO2. This is because air pressure in an aircraft cabin is very different from air pressure on the ground. The air pressure brings the “BrewLock” up to the right pressure, compensates for the low pressure onboard, and builds up the pressure at the tap.

KLM’s Dutch-product vision
Joining forces with Heineken is part of KLM’s product vision in which the Netherlands takes centre stage. Dutch Michelin-Star chef, Jacob Jan Boerma, has composed the meals for World Business Class; there is a special “Flying Dutchman” cocktail from Bols; Marcel Wanders has designed the crockery; and Jan Taminiau the comfort bags. The uniforms worn by KLM cabin crew have been designed by Mart Visser, while Hella Jongerius redesigned the cabin interiors. World Business Class passengers receive a comfort bag and a famous Delft Blue KLM House.

Click here to read the KLM-blog about the first draught beer on board.

KLM and Heineken offer Orange Experience to people whose birthday is on 27 April

Mon, 02 May 2016 20:01:03 +0200

All the birthday men and women were presented with a surprise ticket to King’s Day in Amsterdam. The prize winners’ “official portrait” was photographed at Soestdijk Palace and they were given a crash course on the Dutch royal family. They were then taken to Amsterdam where the “Orange Experience Boat” met them to take them in festive mode to the new A’DAM tower (http.//adamtoren.nl). In the loft of this unique location, they were able to look out across Amsterdam from a great height, listening to the music of world-famous Dutch DJ, Martin Garrix.

The Orange Experience 2016 video can be viewed on YouTube

KLM 95th Delftware Miniature Features the Heineken Brewery in Amsterdam

Tue, 07 Oct 2014 20:17:35 +0200

The 95^th miniature was today unveiled in spectacular fashion at a festive ceremony. KLM President & CEO Camiel Eurlings presented the first miniature to Mrs. de Carvalho-Heineken and Mr van der Burg.

KLM miniature: HEINEKEN Brewery
The HEINEKEN Brewery was built in 1913, replacing the old brewery that had stood on the Stadhouderskade in Amsterdam since 1868. The last beer was brewed on the Stadhouderskade in 1988.

At that time, around 90,000 people a year were visiting the brewery. Because HEINEKEN wanted to honour this tradition, the brewery on the Stadhouderskade was converted into a visitors’ centre. The building, which dates from 1913, is now the heart of the Heineken Experience, which annually attracts 600,000 visitors from around the world.

KLM miniatures
KLM’s Delftware miniature houses are an exclusive gift to our World Business Class passengers. They are popular collector’s items all over the world.

KLM has presented the miniatures since the 1950s. The houses are replicas of special buildings in the Netherlands. Since 1994, the number of miniatures has coincided with KLM’s age. A new miniature is added to the collection every year on 7 October. The houses are presented to World Business Class passengers on intercontinental flights.