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                    <title><![CDATA[KLM Newsroom]]></title>
                    <link>https://news.klm.com/</link>
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                    <language>en</language>
                    <lastBuildDate>Wed, 09 Sep 2026 00:11:29 +0200</lastBuildDate>
                    <pubDate>Wed, 11 Apr 2018 16:31:06 +0200</pubDate>
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                        <title>KLM welcomes BlueBot (BB) to its service family</title>
                        <link>https://news.klm.com/klm-welcomes-bluebot-bb-to-its-service-family/</link>
                        <guid>https://news.klm.com/klm-welcomes-bluebot-bb-to-its-service-family/</guid><pp:caseid>232583</pp:caseid><pp:subtitle>Book a ticket in a conversational way via a service bot on KLM’s Messenger</pp:subtitle><pp:summary><![CDATA[<p><strong>As of today, KLM customers can book a ticket on Messenger with the help of artificial intelligence. KLM&rsquo;s new service bot is called BlueBot (BB). On behalf of KLM, BB helps customers on Messenger in a conversational way to book a ticket.</strong> <strong>With this kind of artificial intelligence, customers can easily book a ticket without the intervention of a KLM agent.</strong></p>
]]></pp:summary><description><![CDATA[<p>BB is self-learning and has her own personality: helpful, friendly, professional and edgy. She finds her footing in artificial intelligence connected to KLM technology. BB is supported by 250 human service colleagues. Whenever she isn&rsquo;t able to help customers further, she will refer them to one of her human service colleagues. BB will soon be able to offer more services and be compatible with different digital channels, including voice.</p><p><strong>About KLM and Social Media</strong></p><p>Since 2009, KLM has gained a reputation for being a pioneer in the field of social media services and campaigns. KLM has over 25 million fans and followers on various social media platforms. Through these channels, KLM receives over 100,000 mentions every week, 16,000 of which are questions or remarks. These are personally answered by more than 250 service agents, who form the world&rsquo;s largest, dedicated social media team. On WhatsApp, Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk, KLM offers its customers a 24/7 one-stop-shop in nine different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean. During office hours, KLM also offers services in Italian. KLM was the world&rsquo;s first airline to offer customers the option of receiving flight documents and status updates via WhatsApp, Messenger and Twitter, and the first Western airline to offer this via WeChat.</p><p><a href="http://bb.klm.com"><span>bb.klm.com</span></a></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Pieter Groeneveld, Senior Vice President Digital Air France - KLM]]></pp:quotename>
                    <pp:quotetext><![CDATA[KLM is well known for its personal approach. On social media, we offer 24/7 service with our team of 250 human agents, handling more than 16,000 cases a week. Volumes will continue to grow. At the same time, customers require a speedy response. We have therefore been experimenting with Artificial Intelligence to support our agents to provide a personal, timely and correct answer. With BB, KLM is taking the next step in its social media strategy, offering personal service through technology, supported by human agents when needed.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[BB,BlueBot,social media,groeneveld,Chatbot,messenger,Kunstmatige Intelligentie,Artificial Intelligence]]></category>
            <pubDate>Tue, 26 Sep 2017 12:30:00 +0200</pubDate>
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                        <title>KLM offers customers GetYourGuide tours and activities around the world</title>
                        <link>https://news.klm.com/klm-offers-customers-getyourguide-tours-andactivities-around-the-world-eng/</link>
                        <guid>https://news.klm.com/klm-offers-customers-getyourguide-tours-andactivities-around-the-world-eng/</guid><pp:caseid>232130</pp:caseid><pp:summary><![CDATA[<p><span>From Skip-the-Line tickets to the Eiffel Tower, shark diving in Cape Town, or panoramic views from New York&rsquo;s Empire State Building. From today, KLM Royal Dutch Airlines is offering its customers around the world the opportunity to book GetYourGuide tours and activities through KLM using Messenger, KLM.com, the KLM app, or the portal on board KLM flights.</span></p>
]]></pp:summary><description><![CDATA[<p><span>KLM&rsquo;s new partnership with GetYourGuide &ndash; the leading online booking platform for tours and activities &ndash; means KLM customers</span> <a href="https://www.getyourguide.com/?partner_id=WJJB4EE&cmp=launchPR"><span>can now book</span></a> <span>over 30,000 tours and activities at more than 2,500 destinations around the globe, directly through KLM&rsquo;s platforms. Reservations can be made as soon as customers have booked a flight or checked in, during their flight, or at any other moment that suits them. Most GetYourGuide tours and activities can be booked at less than 24 hours&rsquo; notice and offer paperless tickets. A simple QR code scan provides admission. GetYourGuide keeps mobile users on schedule with push notifications for their upcoming tours and activities. The new service will become available through various KLM channels over the coming days and weeks.</span></p>

<p><span>KLM wants to be where its customers are, and offers customers the opportunity to book a range of supplementary products and services throughout their journey. This new partnership reflects both companies&rsquo; commitment to keeping pace with their customers&rsquo; expectations for flexible, digital travel planning.</span></p><p><b><span>About KLM and Social Media</span></b></p><p><span>Since 2009, KLM has gained a reputation as a pioneer in social media services and campaigns. KLM has over 25 million fans and followers on various social media platforms. KLM receives over 100,000 mentions every week through these channels, 15,000 of which are questions or comments. These are personally answered by more than 250 service agents, who form the world&rsquo;s largest, dedicated social media team. KLM was the first airline in the world to offer customers the option of receiving flight documents and status updates via WhatsApp, Messenger, Twitter and WeChat. KLM offers its customers a 24/7 one-stop-shop in nine different languages on WhatsApp, Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk (Korean).</span></p><p><span>The KLM app has been downloaded 2 million times on iOS and Android systems. Every day, around 85,000 people access the app, which can be used to book a flight, check-in online, download boarding passes, reserve seats, and to receive flight information updates.</span></p><p><b><span>About GetYourGuide</span></b></p><p><span>As the leading booking platform for travel activities, GetYourGuide powers access to more than 30,000 attractions, tours and activities in upwards of 2,500 destinations around the world. From Skip-the-Line tickets to the Eiffel Tower to shark diving in Cape Town, GetYourGuide offers things to do for every traveller, both on its own site and in partnership with premier travel brands worldwide. Headquartered in Berlin, GetYourGuide employs more than 360 people in its offices in 11 countries. For additional information about GetYourGuide, please visit the company&rsquo;s website at</span> <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%253A%252F%252Fwww.getyourguide.com&esheet=51224157&newsitemid=20151113005183&lan=en-US&anchor=www.getyourguide.com&index=16&md5=fd1651119c4fc90c825eaf3e13c8f117"><span>www.getyourguide.com</span></a><span>.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Pieter Groeneveld, Senior Vice President Digital Air France - KLM]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>By offering GetYourGuide tours and activities alongside other supplementary products, such as cars and hotels, we make it possible for our customers to arrange their entire journey through the KLM platform of their choice. Customers can do this weeks ahead of a trip, or even during the flight. We have found the right partner in GetYourGuide, as they offer the most complete range of tours and activities. There&rsquo;s something to suit everyone in a digitally savvy way that matches KLM&rsquo;s own innovative touchpoints.</i>]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Tao Tao, COO van GetYourGuide]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>In making our global inventory of tours and attractions accessible to travellers around the world, we look for partners with a finger on the customer&rsquo;s pulse and an eye on the future. KLM is an undisputed leader in the airline industry in its commitment to digital innovation and we are excited to transform our customers&#39; trips into amazing experiences together.</i>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[GetYourGuide,groeneveld,pieter,tours]]></category>
            <pubDate>Thu, 21 Sep 2017 12:31:00 +0200</pubDate>
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