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                    <title><![CDATA[KLM Newsroom]]></title>
                    <link>https://news.klm.com/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Wed, 09 Sep 2026 00:57:26 +0200</lastBuildDate>
                    <pubDate>Wed, 24 Oct 2018 15:07:23 +0200</pubDate>
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                        <title><![CDATA[KLM Newsroom]]></title>
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                        <link>https://news.klm.com/</link>
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                        <title>KLM launches four voice-activated services on Google Home</title>
                        <link>https://news.klm.com/klm-launches-four-voice-activated-services-on-google-home/</link>
                        <guid>https://news.klm.com/klm-launches-four-voice-activated-services-on-google-home/</guid><pp:caseid>306269</pp:caseid><pp:summary><![CDATA[<p><strong>Starting today, KLM Royal Dutch Airlines will offer four voice-activated services in Dutch. Google&rsquo;s smart speaker and voice assistant, Google Home, is now available in the Netherlands, and KLM is using it to help customers plan and prepare their trips.</strong></p>
]]></pp:summary><description><![CDATA[<p>Google Home is a voice-activated service. In keeping with KLM&rsquo;s aim to offer its customers the ultimate travel experience using digital innovation, the company is launching four services for Dutch-speaking customers. Two services are completely new and complement two existing KLM voice services, all of which have been developed using artificial intelligence and KLM technology. The rollout of the services starts from today. All &lsquo;voice&rsquo; services will be available in the coming month.</p>

<p><strong>Travel guide</strong></p>

<p>The first new service will help you find a suitable travel destination based on the flight duration, budget, travel date, and travel theme you want. Based on a short dialogue, KLM offers customers three suitable destinations, including a brief description of each one. Following that, customers immediately receive the current ticket prices via a link on their mobile phones.</p>

<p><strong>Departure planner</strong></p>

<p>Using the second new service, KLM tells customers at what time they have to be at Schiphol before departure. This uses a technical connection to Schiphol&rsquo;s systems (API). The departure planner also advises customers about what time they should leave home, whether by car or public transport.</p>

<p><strong>Searching for flights and help with packing</strong></p>

<p>One of the existing KLM voice services on Google Home helps customers <a href="https://news.klm.com/klm-launches-dutch-service-on-the-google-assistant/">search for and book flights</a>. Furthermore, KLM already provides its customers with <a href="https://news.klm.com/klm-helps-you-packing-with-voice-driven-assistant-on-google-home/">personal advice</a> about how to pack their baggage based on their destination, trip duration, and the local weather forecast.</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Pieter Groeneveld, Senior Vice President Digital Air France - KLM]]></pp:quotename>
                    <pp:quotetext><![CDATA[Consumers are finding and using more and more voice-activated systems in their daily lives. Smart speakers are conquering the world even faster than smartphones. In keeping with our pioneer spirit, we are presenting the latest advances in voice control to remain at the forefront of service worldwide and make travel as easy as possible for our customers.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[inpakassistent,google home,voice diensten,vluchten zoeken,vertrekplanner,KLM technologie,Artificial Intelligence,Voice,spraaksturing,reisgids,Pieter Groeneveld]]></category>
            <pubDate>Wed, 24 Oct 2018 15:00:00 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/162/klmlanceertvierspraakgestuurdedienstenopgooglehome.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[KLM lanceert vier spraakgestuurde diensten op Google Home]]></pp:imageTitle></item><item>
                        <title>KLM launches Dutch service on the Google Assistant </title>
                        <link>https://news.klm.com/klm-launches-dutch-service-on-the-google-assistant/</link>
                        <guid>https://news.klm.com/klm-launches-dutch-service-on-the-google-assistant/</guid><pp:caseid>296009</pp:caseid><pp:subtitle>Voice-driven service helps customers to find the right KLM flight </pp:subtitle><pp:summary><![CDATA[<p><strong>KLM is pleased to announce its latest digital service on the Google Assistant. Google launched its Dutch version of the Google Assistant</strong> <strong>today. Customers can now search easily for KLM flights by giving spoken instructions in Dutch. KLM is once again in the forefront and among the first companies to offer Dutch-language services through this voice-activated platform.</strong></p>
]]></pp:summary><description><![CDATA[<p>This new KLM service is also available in English from today, which makes KLM one of the first companies in the world to offer a service on this platform in more than one language. KLM&rsquo;s smart assistant BB, known as Blue Bot, helps customers to find suitable KLM flights. Once the desired flight has been found, BB sends the customer a link which takes them straight to <a href="http://klm.com/">KLM.com</a> where they can book the flight directly.</p><p><strong>BB service on the Google Assistant based on artificial intelligence</strong><br /><a href="https://bb.klm.com/nl">KLM&rsquo;s Blue Bot</a> is based on artificial intelligence, which is linked to a combination of KLM and external technologies. BB is self-learning and has her own personality: helpful, friendly, professional, and edgy. The more you use her, the smarter and more personal she becomes. BB was already able to assist with the booking of a ticket through Messenger (in English) and the packing of a suitcase on the Google Assistant (in English). Now she can be used to search for a flight through the Google Assistant in both English and Dutch. BB will offer more and more services on this voice-activated platform and other social media channels in the coming period.</p><p><strong>The Google Assistant in phased roll-out</strong><br />The Dutch Google Assistant will be rolled out in phases by Google in the coming period. This assistant helps users find answers more quickly - hands free - and to get things done faster. The Dutch version is currently only available for the Google Assistant on smartphones and tablets. This will later be expanded to include other mobile devices such as Google&rsquo;s speaker, the Google Home. The English language version has already been around for some time.</p><p><strong>KLM on social media</strong><br />Since 2009, KLM has gained a reputation as pioneer in the field of social media services and campaigns. KLM has over 25M fans and followers on various social media platforms. Through these channels, KLM receives over 180,000 mentions every week, 35,000 of which are questions or remarks. These are personally answered by more than 300 service agents, who form the world&rsquo;s largest and dedicated social media team. On WhatsApp, Facebook, Messenger, Twitter, WeChat, and KakaoTalk, KLM offers her customers 24/7 service in nine different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean. During office hours, 7 days per week, KLM also offers services in Italian. KLM was the first airline in the world to offer passengers the option of receiving their flight documents and status updates on WhatsApp, Messenger and Twitter. It was also the first Western airline to offer this on the Chinese platform WeChat.</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Pieter Groeneveld, Senior Vice President Digital Air France-KLM ]]></pp:quotename>
                    <pp:quotetext><![CDATA[Voice control will rapidly change the world. Consumers are discovering and using voice applications more and more in their everyday lives. KLM wants to be present on the platforms where its customers are and that automatically means a platform like the Google Assistant. Providing the option to search for flights using voice commands in multiple languages is the next strategic step. In the interest of KLM&rsquo;s passengers and in line with our pioneering spirit, we are already looking forward to new voice applications. We aim to remain the frontrunner in online services worldwide.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[persbericht,klm,google,Voice,Blue Bot,google home,social media,Google Assistant,voice driven]]></category>
            <pubDate>Thu, 26 Jul 2018 06:05:00 +0200</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/162/bannerpersbericht.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[KLM launches Dutch service on the Google Assistant]]></pp:imageTitle></item><item>
                        <title>KLM helps you packing with voice-driven assistant on Google Home</title>
                        <link>https://news.klm.com/klm-helps-you-packing-with-voice-driven-assistant-on-google-home/</link>
                        <guid>https://news.klm.com/klm-helps-you-packing-with-voice-driven-assistant-on-google-home/</guid><pp:caseid>251338</pp:caseid><pp:subtitle>Never forget anything again with the help of KLM’s Blue Bot</pp:subtitle><pp:summary><![CDATA[<p><strong>Today KLM launched its smart, interactive voice-driven pack assistant on Google Home. Here, KLM assists passengers to pack their bags through its recently launched service bot called BB, who finds her basis in artificial intelligence. B</strong><strong>ased on their KLM destination, the duration of their trip and the local weather, she offers passengers personalised advice on what to take along.</strong></p>
]]></pp:summary><description><![CDATA[<p>Google Home is a smart speaker and enables users to speak voice commands to interact with services. BB, short for Blue Bot, is KLM&rsquo;s service bot that supports passengers with a smart interactive voice-driven packing list. The service starts by asking for KLM on Google Home. The service is also available on devices that support Google Assistant. In the near future, customers will also be able to send a reminder list via Google Home to their preferred social media channel, in case they are not able to pack specific items instantly, including possible visas that need to be arranged.</p>

<p>KLM&rsquo;s service bot BB draws from artificial intelligence resources, connected through combining KLM and external technology. She is self-learning and has her own personality: helpful, friendly, professional and edgy. By using her more, she becomes smarter and more personalised. BB started in September 2017, offering KLM customers the option of booking a ticket via Messenger in a conversational way. As of today, the voice-driven pack assistant provides a second service. In the coming period, BB will be able to offer more services through different social media channels.</p>

<p>KLM asked several influencers to test KLM&rsquo;s pack assistant on Google Home. For their experiences, see <u>here</u>.</p>

<p>&nbsp;</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Pieter Groeneveld, Senior Vice President Digital Air France-KLM ]]></pp:quotename>
                    <pp:quotetext><![CDATA[&ldquo;KLM is well known for its personal approach. KLM&rsquo;s new service on Google Home with BB is the next step in its innovative digital strategy and the first step on voice, offering personalised service through Google Home with the help of artificial intelligence. KLM&rsquo;s interactive pack assistant shows the added value offered by KLM throughout the entire customer journey.&rdquo;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[klm,inpakken,spraakgestuurde assistent,google home,servicebot,english,voice driven]]></category>
            <pubDate>Thu, 14 Dec 2017 10:00:00 +0100</pubDate>
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