According to Smit, it gets even more powerful when you link gaming to your core business: “This is something KLM strongly believes in. By implementing the beacon functionality in Jets we created a unique link between Jets as an entertainment game and the practical challenges of running an airline, like departing on time,” says Smit.

About Jets

Jets' first levels are set in Amsterdam, the home-base of KLM Royal Dutch Airlines. Players fly their paper plane through the center of the old city and over the famous canals, while avoiding cars, trams and boats. In the single player mode they unlock new missions, collect items and set high scores. In the multiplayer mode players challenge their friends to beat them in the exact same mission they just completed. Winners can instantly share their victory on social media.

Detailed Paper World

‘Jets’ contains numerous familiar Amsterdam details such as functioning drawbridges, bell-ringing trams if you come too close and rusty bicycles almost falling into the canals. And, to complete the list, an aircraft taxiing across the viaduct at Amsterdam Airport Schiphol, KLM’s home base.

Download press assets here 

The game combines the digital world with the real world. Using real-life GPS check-in, players can unlock close to 70 airports in Aviation Empire.

In-app purchases make it possible for players to expand and personalise their fleets. They can also play across tablet and smartphone (if on the same platform).

Aside earning game credits, players are also rewarded with badges. By logging in with a social media account, they can share their achievements with their friends. Leader boards display players’ positions in the world and in relation to their friends.

KLM, Monpellier Venture and Little Chicken Game Company developed the game in close cooperation. Furthermore, some 180 beta testers put the game through its paces to help optimise the gameplay, its images and look & feel. The co-creation is structured around a Facebook Aviation Empire page (facebook.com/AviationEmpire) which connects players to KLM, the game developers and to each other.

The development of this game is a logical step in KLM’s digital evolution. KLM has already proven its pioneering credentials by being one of the first airlines to offer a 24 hour social media service and by being the first to launch the innovative Meet & Seat service. Aviation Empire fits these innovations perfectly, combining KLM’s time-honoured trail-blazing with the new, digital realm.

From 16:00 hours CEST today, it was possible to view the press event via: http://player.companywebcast.com/klmcommunications/20130627_1/en/start. Through this link, more information about the development of the game and how it works will be available (and will remain also after 27 June 27.)

For Aviation Empire - The story, click here for the video.

Until 26 June, participants will have the opportunity to win a number of prizes every day, representing a value of 500 to 10,000 Miles. At the end of the game, a prize draw will be held to select the winner among the participants who successfully tracked down Mr Miles. The lucky winner will scoop up the winner’s prize of 500,000 Miles, corresponding to more than 2 round the world trips! In total, over 3 million miles will be up for grabs.

This game is open to all, both Flying Blue members and non-Flying Blue members.
 

Dive into a fun-packed universe
The illustrations by Hélène Builly combine archive images and modern graphics in an original, playful style. Each time they connect to the Mr Miles game site, participants will experience a symbolic, virtual and entertaining immersion into the world of Flying Blue and will appreciate the full diversity of this attractive programme.

The game aims to strengthen ties with programme members as well as increase Flying Blue’s reputation with the general public.

A leading programme in Europe
Flying Blue is Europe’s leading frequent flyer programme with over 21 million members. It has 35 airline members and over 100 non-airline partners. With the Flying Blue card, customers can access numerous services specially designed to make travel more enjoyable. There are four membership levels: Ivory, Silver, Gold and Platinum.

Flying Blue is the frequent flyer programme of Air France and KLM, HOP!, Tarom, Kenya Airways, Air Europa and Aircalin.

On April 25, 2013, in Washington DC, Flying Blue was awarded prizes at the Freddie Awards, the most prestigious awards ceremony which recognizes the best loyalty programs. Flying Blue won five awards for the Europe/Africa region: Best frequent flyer program of the year in the field of air transport; Best frequent flyer program for Elite members; Best frequent flyer program for using/earning Miles; Frequent flyer program with the most attractive promotions; Air France KLM-American Express: best credit card linked to a loyalty program.

More than 3 million people voted to award these prizes that reward the initiatives of Flying Blue, which is in tune to its members’ needs more than ever before.