<![CDATA[KLM Newsroom]]> https://news.klm.com/ en Wed, 09 Sep 2026 00:08:45 +0200 Fri, 21 Apr 2017 15:28:04 +0200 <![CDATA[KLM Newsroom]]> https://content.presspage.com/clients/150_162.jpg https://news.klm.com/ 144 Prestigious awards for innovative KLM https://news.klm.com/prestigious-awards-for-innovative-klm/ https://news.klm.com/prestigious-awards-for-innovative-klm/186355Amstelveen 21 April 2017 – Yesterday KLM Royal Dutch Airlines won the Grand SpinAward 2017. This prize is awarded to the organisation that has, in the past year, had the most impact on the Dutch digital landscape. The panel of judges lauded KLM’s “courageous approach to change and innovation”.

Last week, KLM also won several other prestigious awards, including a Customer Centric DNA Award and two Bronze Lamp Awards at the 50th edition of the ADCN Awards. The cherry on top came with KLM’s nomination for a Webby Award, which are the Oscars of the internet. Winners will be announced on 25 April 2017, with the awards ceremony to be held in New York on 15 May 2017.

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Besides the Grand SpinAward, KLM won two silver awards for its digital magazine KLM iFly, in the categories ‘website’ and ‘design’. It also won a gold award in the category ‘digital service idea’ and a silver award in the category ‘innovation’ for KLM’s Messenger service.

Customer Centric DNA Awards

On 13 April 2017, at a Customer Centric DNA Awards ceremony in Utrecht, KLM was acknowledged as the most customer-centric organisation in the Public Transport category.

The CCDNA Awards offer insight into the most customer-centric organisations in the Netherlands. The winners of the 2017 CCDNA awards are selected by way of a benchmark study, which relies on the evaluations of consumers themselves, rather than the assessment of a panel of experts.

ADCN Awards

Also on 13 April 2017, KLM won two ADCN Awards (for advertising, design and creativity in the Netherlands) at a ceremony held in the Carré Theatre in Amsterdam. KLM won two Bronze Lamp Awards in the Advertising category, for its campaigns “Bonding Buffet” and “Nachtjeslampje”.

]]> Fri, 21 Apr 2017 15:25:33 +0200 https://content.presspage.com/uploads/162/500_spinawardsgoed.jpg?10000 https://content.presspage.com/uploads/162/spinawardsgoed.jpg?10000 Used KLM materials incorporated into MOAM design collection https://news.klm.com/used-klm-materials-incorporated-into-moam-design-collection/ https://news.klm.com/used-klm-materials-incorporated-into-moam-design-collection/77435KLM Royal Dutch Airlines has a commitment to innovation and sustainability. For that reason KLM and MOAM, a collective of young designers to create a collection dedicated to innovation, sustainability, craftsmanship, have come together. MOAM has reworked used KLM materials and incorporated them into its unique, handmade collection. A catwalk show was held at the Rijksmuseum, Amsterdam, last Friday to launch the collection in the presence of fashion journalists and fans.

]]>Reuse and recycling together is one of the pillars of KLM’s sustainability policy.

 

This initiative is an extension of the partnership between KLM The Netherlands and the Design Academy Eindhoven. Students from the Design Academy used old materials from World Business Class to make utility objects. These were exhibited in the De Bijenkorf department store between 1 and 15 June 2015.

Sustainability is one of the starting points in all new developments at KLM. The carpeting of the new World Business Class interior, for instance, is partly manufactured of discarded KLM ladies’ uniforms.

]]> Sat, 04 Jul 2015 11:14:38 +0200 https://content.presspage.com/uploads/162/500_moam.png?10000 https://content.presspage.com/uploads/162/moam.png?10000 KLM’s Sandwich Packaging on European Flights https://news.klm.com/klm-a-s-sandwichverpakking-op-europa-vluchten-en/ https://news.klm.com/klm-a-s-sandwichverpakking-op-europa-vluchten-en/2985 KLM Royal Dutch Airline’s sandwiches on European routes will have new packaging from 1 June. This has been designed by students of the Kunstacademie AKV|St.Joost, Avans Hogeschool in the Netherlands. At the beginning of this year, KLM announced the competition “Delicious Art”. The students were asked to come up with a design that is culinary, surprising, inspirational and energetic, and which corresponds to KLM’s distinctively Dutch character.

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KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs —Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo, transport, and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM cityhopper and transavia.com. KLM serves 135 destinations using a modern fleet of 157 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of SkyTeam, an airline alliance offering a network of 926 destinations in more than 173 countries. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.

klm.com airfrance.com facebook klm twitter klm blog.klm skyteam.com

]]>Together with its Facebook fans, KLM assessed the entrees. Silvie Buenen, Tom van der Pijl and Agnes Loonstra produced the winning designs. Soon the three winners will board a KLM flight where they will be able to admire their own products. The three designs will be used for six months on a total of five million packets.

Paul Elich, EVP KLM Inflight Services: “To inspire our passengers during their journey, KLM has been working for many years with established names in Dutch design, such as Marcel Wanders, Mart Visser and Viktor&Rolf. The Netherlands is full of young, undiscovered talent. By asking students of the Kunstacademie AKV|St.Joost, Avans Hogeschool to design new sandwich packaging, we are offering young talent the opportunity to show their work to the whole world. We are thrilled that the winning designs relate so well to KLM.”

The KLM Inflight product label is called “Delicious”. This is printed on many of KLM’s Economy Class inflight products, such as snacks, meals, sandwiches and hot towels. The “Delicious Art” packaging will be used on board KLM and KLM Cityhopper European flights which last between 100 and 170 minutes. On flights shorter than 100 minutes they will be served until 09:00 hrs.

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