<![CDATA[KLM Newsroom]]> https://news.klm.com/ en Sat, 24 Oct 2026 20:17:46 +0200 Thu, 18 Oct 2018 14:20:51 +0200 <![CDATA[KLM Newsroom]]> https://content.presspage.com/clients/150_162.jpg https://news.klm.com/ 144 KLM launches new worldwide brand campaign https://news.klm.com/klm-launches-new-worldwide-brand-campaign/ https://news.klm.com/klm-launches-new-worldwide-brand-campaign/305106In autumn, you’re likely to find yourself face-to-face with KLM’s new brand campaign in one of many forms: online, outdoors on billboards, and even on Times Square in New York. Pursuing this campaign, KLM aims to show that a warm, personal approach really does make all the difference between a “pleasant” and a “memorable” travel experience for its passengers. 

]]>KLMs unique caring points currently in the spotlight include: World Business Class, Economy Comfort, Economy Class, KLM’s network and our extensive 24/7 customer service. By combining its products and services with a personal approach, KLM offers an experience that extends beyond simply being a product or a service. It’s because we care has therefore been used as a central theme in our videos and banners, as well as outdoors in bus and tram shelters.

The advertising material is available worldwide and will be used for several years. Sixty different versions have been created to serve four different regions: Europe, Asia, the Middle East and Africa. Different nationalities have been utilised to serve each region, and around 15 different languages have been utilised. The KLM employees in the campaign are not actors, which contributes towards the authentic character of the KLM brand.

]]> Thu, 18 Oct 2018 14:20:51 +0200 Thu, 18 Oct 2018 12:20:51 +0000 https://content.presspage.com/uploads/162/500_nyc.jpg?10000 https://content.presspage.com/uploads/162/nyc.jpg?10000 KLM new app anticipates customers’ individual needs https://news.klm.com/klm-new-app-anticipates-customers-individual-needs/ https://news.klm.com/klm-new-app-anticipates-customers-individual-needs/77217As of today KLM Royal Dutch Airlines launches its new smartphone app for iOS and Android. Reflecting KLM’s mobile strategy to deliver the individual customer the right service, at the right place and at the right time, the new KLM app responds to the passenger’s personal needs.

]]>By always thinking one step ahead, the new KLM app makes travelling even more comfortable, proving to be a truly reassuring travel companion. As soon as the customer opens the app, it shows the most relevant information at that moment in time and the best next action to take. In addition, a simplified booking tool, one-tap check-in, quick payment and effortless seat changes further contribute to a better and more personal customer experience.

The launch of the new app marks a first step in re-defining the KLM digital ecosystem. The apps flat, modular architecture, together with its brand new APIs can be extended to any other digital touch point. This approach enables KLM to offer customers a frictionless and familiar experience – anywhere, anytime, on any device. Moreover, KLM will be able to analyze a customer’s previous behavior and learn about preferences to make a personalized offer e.g. a window seat.

The new KLM smartphone app is now available in the Apple App Store and Google Play Store.

]]> Wed, 01 Jul 2015 12:00:00 +0200 Wed, 22 Jul 2015 13:28:13 +0000 https://content.presspage.com/uploads/162/500_app1.png?10000 https://content.presspage.com/uploads/162/app1.png?10000