<![CDATA[KLM Newsroom]]> https://news.klm.com/ en Tue, 08 Sep 2026 18:37:38 +0200 Wed, 16 Oct 2019 12:25:15 +0200 <![CDATA[KLM Newsroom]]> https://content.presspage.com/clients/150_162.jpg https://news.klm.com/ 144 KLM conquers heart of Chinese millennial https://news.klm.com/klm-conquers-heart-of-chinese-millennial/ https://news.klm.com/klm-conquers-heart-of-chinese-millennial/309026Today, KLM is launching its “Never Done” campaign in China. It aims to increase KLM’s brand awareness in China, especially among younger – millennial – target groups. The younger target group approaches travel in a completely different way to previous generations. Research shows that young people want to explore as many new experiences as possible during their travels. The underlying principle of the “Never Done” campaign is to show these young travellers, through real experience, that KLM understands them and is the right partner for them – of course, within the reliable, warm and service-oriented environment for which KLM is renowned.

]]>Bucketlist

KLM has produced two video clips that tell the stories of Chinese millennials who have struck “Never Done” experiences from their bucket lists all over Europe – from their first KLM flight to eating herring in Amsterdam, and visiting a Barcelona barbershop. In the first video, KLM presents itself as a reliable, warm and service-oriented partner. In the second video, shot in documentary style, it comes to life through the eyes of well-known Chinese millennials.

 

The videos were commissioned by KLM and developed by VIRTUE Amsterdam, the creative advertising agency of the Canadian company VICE. The company drew inspiration from cultural research, insights and data from VICE and VIRTUE’s worldwide network, supplemented by readily available KLM research results.

The two videos will be distributed via WeChat, Youku, Weibo and KLM’s local channels and will target Chinese cities with a high millennial population.

Launch video: https://youtu.be/ycfK1D07Nuw

Influencer video: https://youtu.be/lJve22pxo2A

Campaignpage: https://neverdone.klm.com/

 

]]> Fri, 16 Nov 2018 13:18:03 +0100 https://content.presspage.com/uploads/162/500_klm-influencer-09-retouched-586732.png?10000 https://content.presspage.com/uploads/162/klm-influencer-09-retouched-586732.png?10000 Unique KLM-campaign ‘Bottle of warmth’ live in China https://news.klm.com/unique-klm-campaign-bottle-of-warmth-live-in-china/ https://news.klm.com/unique-klm-campaign-bottle-of-warmth-live-in-china/269051Tuesday, March 6, 2018, the ‘Bottle of warmth’ campaign of KLM was introduced on social media and other online channels in China. This campaign takes full consideration of Chinese people’s drinking habits, embodying KLM’s commitment to enriching the travel experience of her Chinese customers.  

]]>In December 2017, KLM employees handed out exclusive, rechargeable thermos bottles to Chinese passengers at Schiphol airport. Inside the arrivals hall, KLM also installed a very large kettle where passengers could get warm water.

 

With the ‘bottle of warmth’ campaign, KLM hopes to increase her brand awareness in the Chinese market. KLM will keep organizing similar campaigns in the future with the goal to conquer the hearts of her clients ‘at first flight’. How? Through distinguishable thoughtful and caring services.

]]> Wed, 07 Mar 2018 16:28:00 +0100 https://content.presspage.com/uploads/162/500_china..jpg?10000 https://content.presspage.com/uploads/162/china..jpg?10000 KLM World Deal Weeks kick off with new campaign https://news.klm.com/klm-world-deal-weeks-kick-off-with-new-campaign/ https://news.klm.com/klm-world-deal-weeks-kick-off-with-new-campaign/106068KLM Royal Dutch Airlines starts its World Deal Weeks today with sharply reduced airfares to more than 100 destinations including New York, Rio de Janeiro, Genoa and Valencia. This time around, KLM is employing a new ad campaign.

]]>During the World Deal Weeks, KLM will offer more than 100 worldwide destinations at low prices, including New York City and Rio de Janeiro for just EUR 499. The reservation period for the World Deal Weeks will run from 30 December 2015 to 22 January 2016 inclusive. The special Package Deal offers can be reserved until 29 January 2016.

KLM’s ad campaign for these World Deal Weeks will take a different approach this time. Practically all the images used in the campaign – including those of the TV commercial – will be produced using an iPhone, making them “real” and “personal”. In this way, it will look as if the travellers have shot the videos themselves.

For the online commercials, KLM will make use of live images from New York, Shanghai and Rio de Janeiro so that viewers can imagine themselves at those locations.

]]> Wed, 30 Dec 2015 11:00:00 +0100 https://content.presspage.com/uploads/162/500_landingpage-2560x1440px-rio.jpg?10000 https://content.presspage.com/uploads/162/landingpage-2560x1440px-rio.jpg?10000 KLM Royal Dutch Airlines launches KLM Space campaign https://news.klm.com/klm-royal-dutch-airlines-launches-klm-space-campaign-en/ https://news.klm.com/klm-royal-dutch-airlines-launches-klm-space-campaign-en/6822KLM today announced it has launched a promotional campaign; Claim your place in Space, towards its customers to support Space Expedition Corporation (SXC), a revolutionary space project that aims to launch the first commercial space trip from Curacao as of January 1st, 2014.

]]>About KLM
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance.

In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 33,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.

KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.

About SkyTeam
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive worldwide network offering more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to over 490 lounges worldwide.

klm.com | airfrance.com | facebook klm | twitter klm | blog.klm | skyteam.com | skyteam-facebook | skyteam-youtube

]]>The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.

Participating is easy. On the 22nd of April, KLM will launch a special high altitude balloon from the Nevada desert in the USA. It carries cameras and a GPS to monitor and follow its exact progress into space. As the balloon approaches space, it expands and eventually pops, its load floating back to earth on a parachute. Before we launch the balloon, you can predict online, where the balloon will reach its highest point. The most accurate prediction of this place in space wins a flight for two to Curacao, a stay at one of Curacao’s luxury hotels and a unique spaceflight for one aboard the SXC Lynx spaceship.

With this campaign, KLM supports SXC in finding a way to make space accessible in a responsible, sustainable manner, promoting new technologies.

]]> Wed, 10 Apr 2013 14:44:14 +0200 https://content.presspage.com/clients/150_162.jpg?10000 https://content.presspage.com/clients/150_162.jpg?10000