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                    <title><![CDATA[KLM Newsroom]]></title>
                    <link>https://news.klm.com/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Tue, 08 Sep 2026 13:02:49 +0200</lastBuildDate>
                    <pubDate>Thu, 21 Sep 2023 11:02:56 +0200</pubDate>
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                        <title><![CDATA[KLM Newsroom]]></title>
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                        <title>KLM wins APEX World Class Award 2024</title>
                        <link>https://news.klm.com/klm-wins-apex-world-class-award-2024/</link>
                        <guid>https://news.klm.com/klm-wins-apex-world-class-award-2024/</guid><pp:caseid>591392</pp:caseid><description><![CDATA[<p><span><strong>For the third consecutive year, KLM has again won the APEX World Class Award. This special recognition is awarded by customers and the industry for performance in relation to themes including safety, customer well-being and sustainability. The prestigious award is presented annually by the international Airline Passenger Experience Association (APEX), which evaluates passenger perceptions. Winners are chosen on the basis of worldwide audits and consumer reviews, and are required to be awarded five-star reviews at the very least. In addition to winning the World Class Award, KLM was also recognised as Best-in-Class for Sustainability.</strong></span></p><p><span>The World Class Award reflects service, guest experiences, safety and sustainability performance. KLM aims to shine in relation to all these aspects, on the ground, in its lounges and of course on board.</span><br>&nbsp;</p><p><span><strong>APEX</strong></span><br><span>APEX is the biggest international airline association when it comes to passenger perceptions and has developed into a renowned research and rating organisation.&nbsp;</span><br><span>This year’s World Class Award was dished out to eight airlines. Alongside KLM, this included Emirates, Singapore Airlines, Qatar Airways, Japan Airlines, Xiamen Airlines and Saudia.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Barry ter Voert, CXO &amp; EVP Business Development]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re incredibly proud to have won the APEX World Class Award for the third year in a row. We prioritise carrying our passengers safely and in comfort, while also focusing on making flying cleaner, quieter and more fuel-efficient. To this end, we invest heavily in vigorous fleet renewal and purchasing sustainable fuel. The award serves as fitting recognition for everyone at KLM who makes every effort, every day to serve our customers.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[awards,APEX,KLM Royal Dutch Airlines,klm]]></category>
            <pubDate>Thu, 21 Sep 2023 11:02:56 +0200</pubDate>
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                        <title>KLM wins APEX World Class Award 2023</title>
                        <link>https://news.klm.com/klm-wins-apex-world-class-award-2023/</link>
                        <guid>https://news.klm.com/klm-wins-apex-world-class-award-2023/</guid><pp:caseid>540744</pp:caseid><pp:summary><![CDATA[<p><span style="background-color:white;"><strong>For the second year in a row, KLM (including KLM Cityhopper) again won the APEX World Class Award.</strong></span><span> <strong>This special recognition is awarded by customers and the industry for performance in relation to themes including safety, customer well-being and sustainability. Hospitality and personal contact are also key factors. The prestigious award is presented annually by the Airline Passenger Experience Association (APEX), which evaluates passenger perceptions. Winners are chosen on the basis of worldwide audits and consumer reviews. The airlines must already carry a five-star rating.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>The World Class Award reflects service, guest experience, safety and sustainability performance. KLM aims to excel in all these areas in its interaction with customers. As reported by the panel of judges: “The experiences on the ground, in the lounges and during the numerous audit flights were impressive.</span><span style="background-color:whitesmoke;"><span> KLM employees were sincere, friendly and helpful towards all their guests. We experience these qualities as an integral part of the KLM service culture.”</span></span></p><p><span style="background-color:white;">APEX is the largest international organisation when it comes to passenger perceptions related to airlines and has developed into a renowned research and rating organisation. This year’s World Class Award was given to eight airlines. Alongside KLM, this included Japan Airlines, Qatar Airways, Emirates, Xiamen Airlines, Singapore Airlines, Saudia and Turkish Airlines. To stand a chance of winning a World Class Award, an airline must already carry a five-star rating.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Boet Kreiken, EVP Customer Experience]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i><strong>Given the operational challenges of the past year at Amsterdam Airport Schiphol&nbsp; and within KLM/KLC, coupled with fierce competition, we’re truly honoured that KLM has again been recognised with the World Class Award. We work hard to carry our customers to their destinations safely and comfortably. Sustainability is also an important part of our entire customer journey. Other initiatives include purchasing new, more efficient aircraft, reducing weight where possible and investing in more sustainable fuel. The fact that passengers and the professional panel of judges rate us so highly comes as a wonderful compliment for all KLM employees and motivates us to continue to improve our products and services for all our customers. The recent launch of KLM’s Premium Comfort product serves as a good example here.</strong></i>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[klm,APEX,KLM Royal Dutch Airlines,klm nederland,klm cityhopper,awards,Award]]></category>
            <pubDate>Thu, 27 Oct 2022 10:00:00 +0200</pubDate>
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                        <title>KLM receives World Class Award as best airline for passengers</title>
                        <link>https://news.klm.com/klm-receives-world-class-award-as-best-airline-for-passengers/</link>
                        <guid>https://news.klm.com/klm-receives-world-class-award-as-best-airline-for-passengers/</guid><pp:caseid>484489</pp:caseid><pp:summary><![CDATA[<p><span><span><strong>KLM has been awarded the 2022 APEX World Class Award. This is a new APEX award and the highest category in its global awards for the airline industry. It represents exceptional recognition of achievements in areas such as safety&nbsp;well-being and sustainability.</strong></span></span></p>
]]></pp:summary><description><![CDATA[<p><span><span>The last 20 months have pushed new values to the fore that are explicitly important to customers. The focus on health and safety well-being in the overall customer experience has increased strongly, as has the importance of responsible and sustainable travel. With the World Class Award, APEX (the Airline Passenger Experience Association) measures and assesses airlines against new customer-experience benchmarks using more extensive and intensive data auditing. In addition to safety&nbsp;well-being and sustainability, high standards are also set for service, comfort, catering and performance.</span></span></p><p><span><span>APEX is the largest international aviation organisation auditing airline-passenger experience. It has developed a renowned research and assessment organisation in this field. The World Class Award is being presented for the first time this year to seven airlines: KLM, Singapore Airlines, Japan Airlines, Emirates, Saudia, Qatar Airways and Turkish Airlines.</span></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Boet Kreiken &ndash; Executive Vice President Customer Experience KLM]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>We are honoured and proud to receive this World Class Award. Over the last two years, we have done everything in our power to carry our passengers as safely, sustainably and comfortably as possible &ndash; from the start of their journey to their arrival at their destination. The fact that our passengers appreciate this to such a high degree makes this award extra special. Justifiably, they also expect our operations to be as green and sustainable as possible. This award is, above all, a huge compliment to all our employees, who have continued to work so hard with great dedication and passion throughout these difficult times. This acknowledgement also offers encouragement to KLM staff around the world to carry on the good work to achieve a sustainable recovery.</i>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[awards,klm,Products &amp; Services,sustainability]]></category>
            <pubDate>Wed, 01 Dec 2021 06:59:48 +0100</pubDate>
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                        <title>KLM wins Diamond Award as best airline for Health Safety</title>
                        <link>https://news.klm.com/klm-wins-diamond-award-as-best-airline-for-health-safety/</link>
                        <guid>https://news.klm.com/klm-wins-diamond-award-as-best-airline-for-health-safety/</guid><pp:caseid>454523</pp:caseid><pp:summary><![CDATA[<p><b><span><span><span>KLM has been awarded the APEX Diamond Award <i>Health Safety</i>. This award is the highest possible level of certification for airlines in the area of health and safety. KLM is the second European airline to receive this Diamond certification, after Virgin Atlantic.</span></span></span></b></p>
]]></pp:summary><description><![CDATA[<p><span><span><span>APEX Health Safety (the Airline Passengers Experience Association) aims to encourage airlines to take on a proactive role in the safe resumption of global travel and to create a common standard for passenger health and hygiene during travel. APEX Health Safety sets the industry standard for customer-centric COVID-19 certification. &ldquo;It is a commendable achievement that will be recognised by your customers and that will position you as a leader in health and hygiene,&rdquo; the APEX report states.</span></span></span></p><p><span><span><span>APEX was founded 42 years ago and has since developed into a renowned research and evaluation organisation in the field of airline passenger experience. When the COVID-19 pandemic broke out, APEX created the <i>Health Safety Award</i>. Singapore Airlines and Qatar Airways, among others, have since won this award.</span></span></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Boet Kreiken, Executive Vice President Customer Experience KLM]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>We have made the health and hygiene of our customers, employees and society as a whole our number 1 priority in these times. Achieving the highest possible level of APEX certification means that KLM is one of the leading airlines in the field of hygiene and health safety. People choose to travel with us, because we fly responsibly. That is why we have analysed our entire customer journey this year and set the highest possible standard to ensure optimal health and hygiene for our customers, before, during and after their journey. This highest APEX status is an important guarantee for travellers that they are flying safely with KLM at the highest possible level worldwide.</i>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[Products &amp; Services,awards]]></category>
            <pubDate>Fri, 07 May 2021 10:48:31 +0200</pubDate>
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                        <title>KLM globally rewarded by travelers with TripAdvisor Travelers’ Choice Awards </title>
                        <link>https://news.klm.com/klm-globally-rewarded-by-travelers-with-tripadvisor-travelers-choice-awards/</link>
                        <guid>https://news.klm.com/klm-globally-rewarded-by-travelers-with-tripadvisor-travelers-choice-awards/</guid><pp:caseid>272303</pp:caseid><pp:subtitle>3 times top 10 ranking in category ‘big European Airlines’</pp:subtitle><pp:summary><![CDATA[<p><strong>KLM belongs to the top 10 best major European Airlines according to the 2018 Tripadvisor Travelers&rsquo; Choice Award. KLM also gained a spot in the top 10 lists of the best Business Class and the best Economy Class in Europe.</strong></p>
]]></pp:summary><description><![CDATA[<p>The annual rewards are the only awards from the travel industry which are based on millions of traveler reviews and opinions. They represent the best service, quality, and customer satisfaction.</p><p><strong>About TripAdvisor</strong><br />TripAdvisor, the world's largest travel site, enables travelers to unleash the full potential of every trip. With over 600 million reviews and opinions covering the world's largest selection of travel listings worldwide &ndash; covering approximately 7.5 million accommodations, airlines, attractions, and restaurants -- TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 455 million average monthly unique visitors, all looking to get the most out of every trip.</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Bryan Saltzburg, senior vice president and general manager for TripAdvisor Flights]]></pp:quotename>
                    <pp:quotetext><![CDATA[&ldquo;We&rsquo;re thrilled to recognize the global TripAdvisor community&rsquo;s favorite airlines and shine a spotlight on the carriers around the world that provide the very best flying experiences, including KLM.<br />
<br />
As the airline industry introduces new fare products and a widening array of in-flight offerings, consumers continue to seek out the carriers that deliver value and a quality experience. &nbsp;The Travelers&rsquo; Choice awards for airlines recognize the carriers that exceed passenger expectations and receive top marks from travelers.&rdquo;]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[awards,klm,TripAdvisor,Travelers&#039; Choice,Press Release]]></category>
            <pubDate>Mon, 09 Apr 2018 12:11:51 +0200</pubDate>
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                        <title>KLM wins six Webby Awards </title>
                        <link>https://news.klm.com/klm-wins-six-webby-awards/</link>
                        <guid>https://news.klm.com/klm-wins-six-webby-awards/</guid><pp:caseid>186773</pp:caseid><pp:summary><![CDATA[<p><strong>KLM&rsquo;s hard work was rewarded this week, when it succeeded in bagging no less than six Webby Awards with its anniversary edition of the digital KLM magazine, iFly KLM 50. The 21<sup>st</sup> Annual Webby Awards, also known as the Oscars of the Internet, will be dished out in New York on 15 May 2017. The likes of CNN, Solange, AirBnB, The New Yorker, Lady Gaga, Google and The Washington Post will also be receiving Webby Awards for their digital presence.</strong></p>
]]></pp:summary><description><![CDATA[<p>Not only did <a href="https://www.ifly50.com/en_nl/50" target="_blank">iFly KLM 50</a> come in at the top of the Tourism & Leisure category within the Advertising Media & PR category, but the Best User Experience Webby was also secured within this category. What&rsquo;s more, an award was also secured within the Best Visual Design (Aesthetic) category within the Websites category. KLM succeeded in winning both the public prize and the jury prize within these subcategories. For earlier editions of our iFly Magazine, click <a href="https://www.iflymagazine.com/en_nl/" target="_blank">here</a>.&nbsp;</p>

<p>The Webby Awards were first established in 1996 at the start of the Internet era. The Webbys are awarded by the International Academy of Digital Arts and Sciences (IADAS), which represents around 2,000+ jury members. The jury membership includes leading web experts, creative celebrities, former Webby winners and nominees, and Internet professionals. Public prizes are also awarded within each category. In 2017, the Webbys received a record number of votes from the public, totalling 3.5 million. KLM has been nominated for Webby Awards in the past and even emerged previously as &ldquo;Honoree&rdquo; or overall winner.</p>

<p>Earlier this month, KLM also won five SpinAwards including the Grand SpinAward for 2017, two bronze Lamps at the 50<sup>th</sup> edition of the ADCN Awards, and a Customer Centric DNA Award.&nbsp;</p>]]></description><category><![CDATA[webbys,webby award,webby,ifly,awards,ifly 50,klm]]></category>
            <pubDate>Wed, 26 Apr 2017 17:53:00 +0200</pubDate>
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                        <title>Prestigious awards for innovative KLM</title>
                        <link>https://news.klm.com/prestigious-awards-for-innovative-klm/</link>
                        <guid>https://news.klm.com/prestigious-awards-for-innovative-klm/</guid><pp:caseid>186355</pp:caseid><pp:summary><![CDATA[<p><strong>Amstelveen 21 April 2017 &ndash; Yesterday KLM Royal Dutch Airlines won the Grand SpinAward 2017. This prize is awarded to the organisation that has, in the past year, had the most impact on the Dutch digital landscape. The panel of judges lauded KLM&rsquo;s &ldquo;courageous approach to change and innovation&rdquo;.</strong></p>

<p><strong>Last week, KLM also won several other prestigious awards, including a Customer Centric DNA Award and two Bronze Lamp Awards at the 50<sup>th</sup> edition of the ADCN Awards. The cherry on top came with KLM&rsquo;s nomination for a Webby Award, which are the Oscars of the internet. Winners will be announced on 25 April 2017, with the awards ceremony to be held in New York on 15 May 2017.</strong></p>
]]></pp:summary><description><![CDATA[<p><strong>SpinAwards</strong></p>

<p>Besides the Grand SpinAward, KLM won two silver awards for its digital magazine KLM iFly, in the categories &lsquo;website&rsquo; and &lsquo;design&rsquo;. It also won a gold award in the category &lsquo;digital service idea&rsquo; and a silver award in the category &lsquo;innovation&rsquo; for KLM&rsquo;s Messenger service.</p>

<p><strong>Customer Centric DNA Awards</strong></p>

<p>On 13 April 2017, at a Customer Centric DNA Awards ceremony in Utrecht, KLM was acknowledged as the most customer-centric organisation in the Public Transport category.</p>

<p>The CCDNA Awards offer insight into the most customer-centric organisations in the Netherlands. The winners of the 2017 CCDNA awards are selected by way of a benchmark study, which relies on the evaluations of consumers themselves, rather than the assessment of a panel of experts.</p>

<p><strong>ADCN Awards</strong></p>

<p>Also on 13 April 2017, KLM won two ADCN Awards (for advertising, design and creativity in the Netherlands) at a ceremony held in the Carr&eacute; Theatre in Amsterdam. KLM won two Bronze Lamp Awards in the Advertising category, for its campaigns &ldquo;Bonding Buffet&rdquo; and &ldquo;Nachtjeslampje&rdquo;.</p>]]></description><category><![CDATA[spinawards,ADCN,awards,innovation,digital,advertising,customer centric DNA,ifly,messenger,website,design,CCDNA,nachtjeslamp,bonding buffet,bronze lamp awards]]></category>
            <pubDate>Fri, 21 Apr 2017 15:25:33 +0200</pubDate>
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