KLM Engineering & Maintenance and Royal Netherlands Aerospace Centre (NLR) have launched a joint venture, NUVEON, for the development of new Augmented Reality (AR) products for MRO (maintenance, repair & overhaul). NUVEON will integrate AR throughout the MRO chain to improve everyday performance in maintenance. The new partnership was signed at the Paris Airshow by Olaf Hoftijzer, Director Training E&M KLM, and Marja Eijkman, Division Manager Aerospace Operations, Royal NLR.

After a successful pilot, KLM E&M and NLR are now developing several maintenance training applications using Hololens AR goggles. The advantages have proven numerous, it makes training more attractive, more effective and more efficient. Trainees are actively involved in the instruction session, get a better insight into how the system works and are better able to put what they have learned into practice. And a virtual aircraft is available any place, any time. In addition to the development of further training applications, applications using combinations of different AR/VR devices are studied, as well as remote access through Maintenance Control Centres (MCC), visualization of complex 3D data and more.

In NUVEON, NLR is developing Augmented Reality applications and didactic concepts, and KLM E&M is delivering the subject matter experts and the commercial activities for the augmented reality technology for MRO aircraft maintenance applications. NUVEON aims to address MRO related companies that seek to improve and make their aircraft and aircraft components more efficient and more effective.

By clicking on the AR ad, people will be able to use the Facebook camera to see themselves with a KLM suitcase on their way to the new destination. It will then be possible to enjoy a 360° view of what the destination has to offer within the ‘Try before you Fly’ AR environment! Over and above useful travel tips and interesting snippets of information, KLM hopes to add real-time ticket prices within this AR environment as part of the next step.

Facebook is currently testing AR ads in the Facebook newsfeed. The format appears as any other ads on Facebook but spring to life when people click on the “click to activate” button. KLM is among the first in the world to test the new AR ads functionality.

TRY OUT THE FIRST KLM FACEBOOK AR AD FOR TAIPEI HERE

KLM at the forefront of AR applications

This AR technology presents a world of opportunity that KLM is putting to good use for its passengers. Having recently launched the AR hand baggage check in the KLM app and in KLM Messenger, “Tune into Your Travel” is the latest addition to KLM’s range of AR services.

Head over to KLM in Messenger to get in the mood for your trip. You’ll find “Tune into your Travel” in the menu under “Fun Stuff”.

Click here to try “Tune in to Your Travel”!