The launch of the new app marks a first step in re-defining the KLM digital ecosystem. The apps flat, modular architecture, together with its brand new APIs can be extended to any other digital touch point. This approach enables KLM to offer customers a frictionless and familiar experience – anywhere, anytime, on any device. Moreover, KLM will be able to analyze a customer’s previous behavior and learn about preferences to make a personalized offer e.g. a window seat.

The new KLM smartphone app is now available in the Apple App Store and Google Play Store.

According to Smit, it gets even more powerful when you link gaming to your core business: “This is something KLM strongly believes in. By implementing the beacon functionality in Jets we created a unique link between Jets as an entertainment game and the practical challenges of running an airline, like departing on time,” says Smit.

About Jets

Jets' first levels are set in Amsterdam, the home-base of KLM Royal Dutch Airlines. Players fly their paper plane through the center of the old city and over the famous canals, while avoiding cars, trams and boats. In the single player mode they unlock new missions, collect items and set high scores. In the multiplayer mode players challenge their friends to beat them in the exact same mission they just completed. Winners can instantly share their victory on social media.

Detailed Paper World

‘Jets’ contains numerous familiar Amsterdam details such as functioning drawbridges, bell-ringing trams if you come too close and rusty bicycles almost falling into the canals. And, to complete the list, an aircraft taxiing across the viaduct at Amsterdam Airport Schiphol, KLM’s home base.

Download press assets here