<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[KLM Newsroom]]></title>
                    <link>https://news.klm.com/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Tue, 08 Sep 2026 21:02:47 +0200</lastBuildDate>
                    <pubDate>Thu, 21 Sep 2023 11:02:56 +0200</pubDate>
                    <image>
                        <title><![CDATA[KLM Newsroom]]></title>
                        <url>https://content.presspage.com/clients/150_162.jpg</url>
                        <link>https://news.klm.com/</link>
                        <width>144</width>
                    </image><item>
                        <title>KLM wins APEX World Class Award 2024</title>
                        <link>https://news.klm.com/klm-wins-apex-world-class-award-2024/</link>
                        <guid>https://news.klm.com/klm-wins-apex-world-class-award-2024/</guid><pp:caseid>591392</pp:caseid><description><![CDATA[<p><span><strong>For the third consecutive year, KLM has again won the APEX World Class Award. This special recognition is awarded by customers and the industry for performance in relation to themes including safety, customer well-being and sustainability. The prestigious award is presented annually by the international Airline Passenger Experience Association (APEX), which evaluates passenger perceptions. Winners are chosen on the basis of worldwide audits and consumer reviews, and are required to be awarded five-star reviews at the very least. In addition to winning the World Class Award, KLM was also recognised as Best-in-Class for Sustainability.</strong></span></p><p><span>The World Class Award reflects service, guest experiences, safety and sustainability performance. KLM aims to shine in relation to all these aspects, on the ground, in its lounges and of course on board.</span><br>&nbsp;</p><p><span><strong>APEX</strong></span><br><span>APEX is the biggest international airline association when it comes to passenger perceptions and has developed into a renowned research and rating organisation.&nbsp;</span><br><span>This year’s World Class Award was dished out to eight airlines. Alongside KLM, this included Emirates, Singapore Airlines, Qatar Airways, Japan Airlines, Xiamen Airlines and Saudia.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Barry ter Voert, CXO &amp; EVP Business Development]]></pp:quotename>
                    <pp:quotetext><![CDATA[We’re incredibly proud to have won the APEX World Class Award for the third year in a row. We prioritise carrying our passengers safely and in comfort, while also focusing on making flying cleaner, quieter and more fuel-efficient. To this end, we invest heavily in vigorous fleet renewal and purchasing sustainable fuel. The award serves as fitting recognition for everyone at KLM who makes every effort, every day to serve our customers.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[awards,APEX,KLM Royal Dutch Airlines,klm]]></category>
            <pubDate>Thu, 21 Sep 2023 11:02:56 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/162/500_122054-02535.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/162/500_122054-02535.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/162/122054-02535.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Premium Comfort_11]]></pp:imageTitle></item><item>
                        <title>KLM wins APEX World Class Award 2023</title>
                        <link>https://news.klm.com/klm-wins-apex-world-class-award-2023/</link>
                        <guid>https://news.klm.com/klm-wins-apex-world-class-award-2023/</guid><pp:caseid>540744</pp:caseid><pp:summary><![CDATA[<p><span style="background-color:white;"><strong>For the second year in a row, KLM (including KLM Cityhopper) again won the APEX World Class Award.</strong></span><span> <strong>This special recognition is awarded by customers and the industry for performance in relation to themes including safety, customer well-being and sustainability. Hospitality and personal contact are also key factors. The prestigious award is presented annually by the Airline Passenger Experience Association (APEX), which evaluates passenger perceptions. Winners are chosen on the basis of worldwide audits and consumer reviews. The airlines must already carry a five-star rating.</strong></span></p>]]></pp:summary><description><![CDATA[<p><span>The World Class Award reflects service, guest experience, safety and sustainability performance. KLM aims to excel in all these areas in its interaction with customers. As reported by the panel of judges: “The experiences on the ground, in the lounges and during the numerous audit flights were impressive.</span><span style="background-color:whitesmoke;"><span> KLM employees were sincere, friendly and helpful towards all their guests. We experience these qualities as an integral part of the KLM service culture.”</span></span></p><p><span style="background-color:white;">APEX is the largest international organisation when it comes to passenger perceptions related to airlines and has developed into a renowned research and rating organisation. This year’s World Class Award was given to eight airlines. Alongside KLM, this included Japan Airlines, Qatar Airways, Emirates, Xiamen Airlines, Singapore Airlines, Saudia and Turkish Airlines. To stand a chance of winning a World Class Award, an airline must already carry a five-star rating.</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Boet Kreiken, EVP Customer Experience]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i><strong>Given the operational challenges of the past year at Amsterdam Airport Schiphol&nbsp; and within KLM/KLC, coupled with fierce competition, we’re truly honoured that KLM has again been recognised with the World Class Award. We work hard to carry our customers to their destinations safely and comfortably. Sustainability is also an important part of our entire customer journey. Other initiatives include purchasing new, more efficient aircraft, reducing weight where possible and investing in more sustainable fuel. The fact that passengers and the professional panel of judges rate us so highly comes as a wonderful compliment for all KLM employees and motivates us to continue to improve our products and services for all our customers. The recent launch of KLM’s Premium Comfort product serves as a good example here.</strong></i>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[klm,APEX,KLM Royal Dutch Airlines,klm nederland,klm cityhopper,awards,Award]]></category>
            <pubDate>Thu, 27 Oct 2022 10:00:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/uploads/162/500_worldclassaward2023.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/162/500_worldclassaward2023.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/162/worldclassaward2023.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Worldclass award 2023]]></pp:imageTitle></item><item>
                        <title>KLM retains five-star APEX status</title>
                        <link>https://news.klm.com/klm-retains-five-star-apex-status/</link>
                        <guid>https://news.klm.com/klm-retains-five-star-apex-status/</guid><pp:caseid>428024</pp:caseid><pp:subtitle>The Airline Passenger Experience Association (APEX) has announced KLM’s classification, based on global passenger evaluations.</pp:subtitle><description><![CDATA[<p><span><span><span><span>KLM Royal Dutch Airlines has retained its five-star classification based on customer evaluations gathered by the Airline Passenger Experience Association (APEX). Covering more than a million flights operated by just under 600 airlines, the APEX evaluation takes into account seat comfort, cabin service, food & beverage, entertainment and Wi-Fi.</span></span></span></span></p><p><span><span><span><span>This is the second consecutive year that KLM has been awarded a five-star rating by customers worldwide.</span></span></span></span></p><p><span><span><span><span>The APEX Official Airline Ratings are based on neutral, third-party passenger feedback and insights gathered via APEX&rsquo;s cooperation with TripIt from Concur, the world&rsquo;s highest-rated travel-organising app. Using a five-star scale, passengers rated more than a million flights operated by just under 600 airlines worldwide. The APEX Official Airline Ratings are independently certified by a professional external auditor.</span></span></span></span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Boet Kreiken, Executive Vice President Customer Experience KLM]]></pp:quotename>
                    <pp:quotetext><![CDATA[We are incredibly grateful to our customers for this evaluation and very proud of all KLM staff for this achievement. They do everything in their power to offer customers optimum service, even in the ongoing pandemic, which has been challenging for everyone and has demanded so much from people. The fact that KLM has managed to retain its high score under such circumstances is unique. This recognition brings us a step closer to achieving our ambition of becoming Europe&rsquo;s most customer-centric, sustainable and efficient network carrier,&rdquo; said Boet Kreiken, EVP of KLM Customer Experience.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[klm,boet kreiken,APEX,klanten]]></category>
            <pubDate>Thu, 10 Dec 2020 12:30:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_162.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/clients/150_162.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_162.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item></channel>
                    </rss>