Floor plan
The Schiphol Airport Map consists of a floor plan featuring all the different gates. All sorts of other KLM facilities are also marked on the map, including check-in desks, lounges, kiosks and transfer desks. Passengers will also find general Schiphol facilities on the map, including toilets, shops, workspaces and meditation areas.

How does it work?
The passenger’s location is marked as a dot on the floor plan, making it easy for them to judge how far they are from their gate. The dot is only visible to the app user and is not shared via social media. The service will initially be rolled out in the KLM App (iOS systems only), Messenger, Twitter and WeChat. The service will be made available on these platforms over the next few weeks. For more information, please visit airportmaps.klm.com.

KLM on social media and mobile devices
Since 2009, KLM has built a reputation as a pioneer and trendsetter in the field of social media services and campaigns. KLM has more than 25 million fans and followers on various social media (figures from June 2017). Via Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk, KLM receives more than 100,000 notifications a week, 16,000 of which are queries or remarks. These are all answered personally 24/7, in nine different languages, by our social media team, which consists of 250 agents, making it the biggest in the world.

The KLM app has been downloaded 2 million times on iOS and Android systems. Every day, around 85,000 people access the app, which can be used to book a flight, check in online, download a boarding pass, reserve a seat, and receive the latest flight updates. The app aims to ensure greater comfort for passengers before, during and after their trip.

According to Smit, it gets even more powerful when you link gaming to your core business: “This is something KLM strongly believes in. By implementing the beacon functionality in Jets we created a unique link between Jets as an entertainment game and the practical challenges of running an airline, like departing on time,” says Smit.

About Jets

Jets' first levels are set in Amsterdam, the home-base of KLM Royal Dutch Airlines. Players fly their paper plane through the center of the old city and over the famous canals, while avoiding cars, trams and boats. In the single player mode they unlock new missions, collect items and set high scores. In the multiplayer mode players challenge their friends to beat them in the exact same mission they just completed. Winners can instantly share their victory on social media.

Detailed Paper World

‘Jets’ contains numerous familiar Amsterdam details such as functioning drawbridges, bell-ringing trams if you come too close and rusty bicycles almost falling into the canals. And, to complete the list, an aircraft taxiing across the viaduct at Amsterdam Airport Schiphol, KLM’s home base.

Download press assets here