Prestigious awards for innovative KLM


Amstelveen 21 April 2017 – Yesterday KLM Royal Dutch Airlines won the Grand SpinAward 2017. This prize is awarded to the organisation that has, in the past year, had the most impact on the Dutch digital landscape. The panel of judges lauded KLM’s “courageous approach to change and innovation”.

Last week, KLM also won several other prestigious awards, including a Customer Centric DNA Award and two Bronze Lamp Awards at the 50th edition of the ADCN Awards. The cherry on top came with KLM’s nomination for a Webby Award, which are the Oscars of the internet. Winners will be announced on 25 April 2017, with the awards ceremony to be held in New York on 15 May 2017.


Besides the Grand SpinAward, KLM won two silver awards for its digital magazine KLM iFly, in the categories ‘website’ and ‘design’. It also won a gold award in the category ‘digital service idea’ and a silver award in the category ‘innovation’ for KLM’s Messenger service.

Customer Centric DNA Awards

On 13 April 2017, at a Customer Centric DNA Awards ceremony in Utrecht, KLM was acknowledged as the most customer-centric organisation in the Public Transport category.

The CCDNA Awards offer insight into the most customer-centric organisations in the Netherlands. The winners of the 2017 CCDNA awards are selected by way of a benchmark study, which relies on the evaluations of consumers themselves, rather than the assessment of a panel of experts.

ADCN Awards

Also on 13 April 2017, KLM won two ADCN Awards (for advertising, design and creativity in the Netherlands) at a ceremony held in the Carré Theatre in Amsterdam. KLM won two Bronze Lamp Awards in the Advertising category, for its campaigns “Bonding Buffet” and “Nachtjeslampje”.