KLM connects people through live hologram bar


What if travellers waiting to board a plane could exchange tips face-to-face with others heading in the opposite direction? KLM Royal Dutch Airlines has built a bar where these travellers can meet to exchange local tips. Today, KLM is launching its “Take-Off Tips’’ campaign in the US, UK, Brazil, Sweden, Norway and Denmark.

Bringing people together

Using a live connection, customers could chat with a hologram of their counterparts, looking each other straight in the eye. There is no better way to get the best local travel tips. But even more interesting, there is no better way to share real cultural insights. With the help of the Take-Off Tips bar, customers can talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.


In our industry it is such a joy to be able to bring people together time and time again, we rejoice this in our latest campaign themes and “take off tips” is no exception. We continuously strive to find means to enable contact between customers including new technologies to create memorable experiences.
Natascha van Roode, Head of KLM Marketing Communication

Live hologram and video

The hologram bar connected people in real time by projecting them into the airport on the other side of the world. To reach a wider audience with KLM’s Take-Off Tips bar, we filmed the conversations of travellers heading in opposite directions and created a short film of the warmest moments. We have now shared this film online.

Take-Off Tips bar clip

For ninety-nine years, KLM has been a pioneer in the airline industry. KLM aims to be the most customer-centric, innovative, and efficient network-carrier in Europe, offering reliable service and top-quality products. In 2018, we carried a record of 34.1 million passengers, offering our passengers direct flights to 164 destinations with a modern fleet of 168 aircraft. We employ a workforce of more than 33,000 people worldwide.This year KLM will be the first airline in the world celebrating its one hundredth anniversary.