To mark the 100th anniversary of KLM Royal Dutch Airlines, our iconic inflight magazine Holland Herald will publish a special festive issue with three different covers. The centenary edition, with covers designed by leading Dutch artists, will be available in all KLM aircraft and business lounges from 26 September. The covers will also be on show at Dutch Design Week in Eindhoven from 19-27 October.

KLM and Hearst Create, which handles the concept and realisation of Holland Herald, arranged special cover project together with Dutch Design Week. Design studio RiveRoshan, artist Paco Raphael and graphic designer Suzanne Bakkum each created their own cover with their own unique interpretation of KLM’s anniversary, our home base Amsterdam, and “Dutchness and Aviation”. And of course it’s not just the covers of this special edition of Holland Herald that are festive, but also the contents, which include a historical short story by leading Dutch author Ronald Giphart, about the first KLM flight to Batavia (now Jakarta, Indonesia).

“We really wanted to make a big splash with Holland Herald in celebration of KLM’s centenary,” says KLM Media Manager Daphne Hoogenboom. “I think we’ve truly succeeded in terms of the superb content we’ve created. This is a wonderful gift for our passengers on board. The fact that we’ve hooked up with leading Dutch artists to create the three covers makes it all the more festive.”

Content Director Alexandra de Jong of Hearst Create said the following about the jumbo centenary edition of Holland Herald: “We really wanted to create something special for KLM’s 100th anniversary. Because the festivities coincide with Dutch Design Week in October, it seemed like a good idea to commission a KLM cover design from three talented Dutch artists whose work will also be on show at Dutch Design Week. And of course we hope that all 2.9 million passengers who fly KLM every month will get a lot of enjoyment and travel inspiration from this special edition of Holland Herald.”